Vanessa Paradis is the
face of Conscious at H&M this spring, wearing pieces in the campaign that
are both on-trend and also more-sustainable.
The actress and singer wears a
ruffle-edged yellow sundress (below image), as well as an embellished zip-up utility jacket
worn with botanical print trousers (above image).
Other pieces in the collection consist of romantic styles like a floor-length dress and more sporty shapes such as a cropped jumpsuit and a tropical print T-shirt dress.
There are accessories too, such as ankle-strap heels, and the entire collection is made from more sustainable materials, such as organic cotton, recycled polyester, and Tencel.
The full women’s collection will be available in H&M stores worldwide as well as online from end of March, alongside Conscious collections for Men - blazers, chinos, Ikat print shirts and shorts – and fun prints for kids and babies.
Vanessa Paradis says, “I like being part of something like the Conscious collection at H&M. I try my best to shop consciously, and vintage is very much part of my wardrobe. I love the style and it works in an eco-friendly way because I like to use and reuse old clothes.”
Coinciding with the campaign will be the launch of a Conscious garment collecting action at H&M. Customers will be able to bring any unwanted garments from any label to selected stores, and in return for each bag receive an H&M voucher, to a maximum of two bags per customer per day. H&M is the first store to encourage garment return on this scale, in an effort to prevent clothing from going to landfill.
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