Amy Willerton wears the Sure outFIT - the world's first little black and white activity monitoring dress prototype, which has been launched off the back of research revealing that women are more active than men, spending eight years more on-the-go over the course of a lifetime.
The dress features state-of-the-art wearable technology monitoring movement, heart rate and calories burnt to help busy women to track just how active they really are.
The nationwide poll of over 2,000 Brits commissioned by Surewomen reveals that over the course of a typical week, UK women are active for half a day more than men, allowing them to take on an additional hour of shopping, three extra hours cooking, four more hours of housework and over double the time men spend on childcare.
And when it comes to multi-tasking role models, the top five celebrities who women in the UK admire for successfully juggling the most in their day-to-day lives are:
1. Angelina Jolie (15 per cent)
2. Kate Middleton (13 per cent)
3. Holly Willoughby (10 per cent)
4. Jessica Ennis (8 per cent)
5. Beyoncé (5 per cent)
Sure Brand Manager, Claudio Bellen, said, "Our research proves that women are more active than ever."
"With so much to pack into their busy schedules, the one thing women don't need to worry about is leaving black and white marks on their clothing - especially during the Christmas party season. That's why we've created the new
Sure Black + White antiperspirant, to keep white marks and yellow stains on clothing at bay, so busy women can keep moving and doing more with complete confidence throughout the day."
