New collection "Damsel in a Dress" brings affordable couture to the high street

This new label is the brain child of Alison Mansell and draws its inspiration from the female form

embodied in the works of feminine chic. Each piece in the collection has been carefully designed to embrace feminine curves and carefully couture cut to fit.

The collection offers the wearer luxury timeless pieces at affordable prices.

Damsel in a Dress is a brand that is very much romantic at heart with a poetic outlook on life. It attracts women that are confident, vibrant and individual who embrace the feeling of wearing beautifyingly elegant clothes with such delicate attention to detail.

We love their colour twist on the classic mac - neon orange in luxe satin, and the way the 1930's Schiaparelli print is splashed over their seamless dresses.

Each item will be made in a limited edition and will feature exclusively at the following John Lewis store from 8th Feb:

Oxford Street London

Edinburgh

Trafford

Kingston

Newcastle

Bluewater

Nottingham

Glasgow

Aberdeen

www.johnlewis.com

Something to look forward to on these cold wintery days - roll on 8th Feb!