Tennessee based Prophetik kicked off the London Fashion Week catwalk shows at Vauxhall Fashion Scout, Freemason’s Hall, Covent Garden. And what a kick off!!!
At the beginning we are lulled in to thinking of a carefree southern country theme when violinist Anna Cwad starts playing toe tapping music, with ex-Paramore Jason Bynum joining her on guitar. Then the band Man Raze shatters this illusion with their fusion of punk and pop rock. Not surprising as their drummer is ex-Sex Pistols Paul Cook and their vocals/lead guitar is ex-Def Leppard Phil Collen. And let’s not forget their bass guitarist Simon Laffy from Brit glam rock act band Girl.
With Man Raze raising the tempo, the show began for ethical designer Jeff Garner’s A/W10 collection titled “Southern Shores”. His inspiration came from the American Civil War and sees hope and romance alongside strife and uncertainty.
Main colour palette in true Civil War colours were blues, greys with a touch of red.
The menswear saw layering and serious looking ¾ length coats, waistcoats, vintage buttons, riding boots and peace silk neckties.
For the women, the designs ranged from jodhpurs, ripped leggings, military jackets and capes to full on Little House on the Prairie style dresses. In-between were mini dresses and long flowing dresses both teamed with flat heeled riding boots.
At the end of the show, the music mellowed as Jeff Garner appeared looking the part of the Southern gent taking a stroll with his Southern belle in her striking long red velvet bustier dress.
Garner’s collection is proof that no fashion look has to be harmed in the making of ethical clothing.
Prophetik is a sustainable men’s and womenswear label using environmentally friendly materials such as organic cottons, hemp, flax, Greenspun (recycled bottles) and organic pigment dyes. One of their signature dresses “the Elle” is made from silk and organic cotton that elephants have painted in collaboration with the AEACP (Asian Elephant Art Conservation Project), which helps to raise funds for an elephant sanctuary in Thailand.”
Photos taken by Tony from Griffin Technology on his iPhone
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