THE CEW(UK) 2010 BEAUTY AWARDS Title Sponsor BOOTS

The Cosmetic Executive Women (CEW) hosted their 5th annual Beauty Awards this year at the Intercontinental London Park Lane.
Provided with champagne and nibbles, the beauty industry guests were able to network for half an hour and see the nominated products before going in to the main room for lunch and the awards.
Decorating the stage were faded black & white images of those two iconic stylish actresses: Audrey Hepburn and Grace Kelly anxiously waiting for their Oscar results. A very apt theme for the awards known as the Beauty Industry Oscars. Decorating the tables were beautiful rose bowls with a scattering of rose petals courtesy of www.only-roses.com.
The opening of the Awards Ceremony began with Caroline Neville, CEW(UK) president, presenting a cheque for £25,000 from CEW(UK) to the Eve Appeal- a gynaecology cancer research fund whose current focus is to raise vital funds for research into prevention, detection, treatment and care of ovarian cancer. More information can be seen on their website www.eveappeal.org.uk

After enjoying a main course of sea bass on crab and squid rice, dessert followed with a pear and praline torte, finished with coffee and petit fours which would satisfy the appetite of any chocoholic. Once wined and dined, the awards began with Marigay McKee, Beauty & Fashion Director of Harrods, acting as Master of Ceremony. Behind stood 27 graceful Lalique female Oscar statuettes awaiting their new owners.

Nominated in four categories and winners of all four awards was All for Eve- a new stand-alone beauty and fashion brand set up to raise funds and awareness for The Eve Appeal charity. In the Mass categories, they won Best New Brand for their actual brand; Best New Bath & Body Product for their body butter; Best New Make-up Product for their lipstick and Best New Hand and Nail Care Product for their hand cream. Here is the chance to not only purchase the best products but also help ovarian cancer research. All for Eve will be stocked in Harrods from May and their website www.allforeve.co.uk will be launched on 26 April.

Also making a big impact and taking home three awards in the Prestige categories was Liz Earle. Best New Bath and Body Product for their Superskin body cream; Best New Everyday Skincare Product for their Superskin moisturiser and Best Classic Beauty Product for their Cleanse & Polish hot cloth cleanser. All three products are from their Naturally Active Skincare range which uses the best quality natural ingredients.

St Tropez came away with sunny smiles and two awards: Best New Self Tan or Suncare Product – Mass category for their Wash Off Instant Glow body lotion and Prestige category for their Everyday Gradual Tan Mousse.

Sharing the Best New Everyday Skincare Product in the Mass category was Palmers Cocoa Butter Formula Skin Therapy Oil and Steamcream. Palmers oil for the body and face helps prevent and diminish the appearance of scars, stretch marks, dry damaged skin, fine lines and wrinkles. Steamcream put pure unrefined steam directly in to their cream which loosely fuses the ingredients together allowing the cream to break down immediately on contact with the skin. Packaged in small round tins, some with limited edition graphic art designs by Japanese artist Takayuki Totsuka.

Glowing with happiness (or maybe because they use their own product) Best New Skincare Treatment in the Mass category went to Goodskin Labs Lumecin Overnight Brightness Gluco –Protein Treatment .This treatment helps restore skin’s brightness, reducing pore size and helping to fade brown spots
For the Prestige category of Best New Skincare Treatment it was Estee lauder Advanced Night Repair Synchronized Recovery Complex. An anti-aging serum inspired by DNA research.
And ready to shake hands after winning the Best New Certified Organic Skincare Product- Prestige category was Balance Me for their Super Moisturising hand cream containing two ancient therapeutic skin conditioners, the Egyptians’ embalming agent benzoin,and yarrow, which legend says Achilles used on his wounded soldiers in the Trojan war.

Batiste coloured dry shampoo took the Best new Haircare/Styling/Colouring Product – Mass category award for its winning formula of adding a touch of colour of dark black or brilliant brunette to its time saving dry shampoo.
Best Classic Beauty Product-Mass category went to Aussie 3 Minute Miracle Reconstructor, a deep conditioner for damaged hair.
Best New Haircare/Styling Product- Prestige category went to Ojon Restorative Hair Treatment. Containing Ojon oil harvested by the Miskito tribe in Central America , this hair rejuvenator helps hydrate and improve the condition of dry, damaged hair without weighing it down.
Best new Salon Professional Haircare Product was Kerastase Sublimateur Jouris Hydrolyzed Wheat Protein nourishes and forms a protective layer around the hair fibre, whilst Silicones have an anti-drying action allowing the hair’s lipid balance to be maintained.

Filling the air with fragrance were Crabtree & Evelyn India Hicks Island Night for Best Women’s Celebrity Fragrance and Marc Jacobs Lola for the Best New Women’s Fragrance.

Best New Make-up Product went to Diorskin Nude Natural Glow Hydrating Make-up.
Best New Brand went to Dolce & Gabbana The Make Up
Best British Brand went to Elemis
Best Iconic Beauty Product went to the much loved Clarins Beauty Flash Balm.


And for the guys:
A’Kin PureMAN Calming after shave balm took the Best New Men’s Grooming Product- Mass category. Perfect for sensitive, irritable and dry skin. Ingredients such as Aloe cools and calms the skin, vitamin B5 soothes, and orange and cardamon refresh and invigorate.
For the Prestige category of Best Men’s Grooming Product, it was Clinique skin supplies for Men-Age Defense for Eyes. Works to repair the look of lines, wrinkles and reduces dark circles, puffs and brightens dull skin for a younger look.
Best New Men’s Fragrance : Gucci by Gucci Pour Homme. Violet and bergamot create a masculine floral for a natural and timeless appeal.

After the awards Lisa Snowdon from Capital FM picked out the lucky winner of a £50,000 global radio campaign prize draw - La Tweez Professional who were nominated for their illuminating tweezers.
Lisa then went on to pick out the winners for the grand prize draw in aid of the Eve Appeal. Prizes included a Tanner Krolle evening bag with a choice of exotic skin and semi precious stones; £1000 shopping spree at World Duty Free, Heathrow Terminal 5; two night break for two at Champneys ; two year supply of Kao products, John Frieda hair care and Jergens skin care to the value of £500; one night stay for two at the Intercontinental with breakfast.

A great event and still enough time to rush home and start buying these wonderful products from Boots on: www.boots.com/beautyawards