Once upon a time, Van Cleef &
Arpels asked a diamond fairy to transform the colours of time. Thanks to her,
complication movements, so precious to watchmakers and to watch lovers, became
poetic. This was in 2007, Van Cleef & Arpels presented a Poetic Complication:
the Lady Arpels Féérie watch, equipped with a retrograde movement.
A diamond fairy indicated the
hours with her wand, the minutes with the tip of her wings. Her dazzling wand
had granted another wish: to a baby girl in her cradle, she promised happiness,
love and joy. A few years later, Van Cleef & Arpels added another chapter
to its Poetry of Time with the Une Journée à Paris watch.
The child had become a girl and
she discovered the City of Romance thanks to a series of symbols on the watch’s
dial: the place Vendôme column, the giant Ferris wheel of the jardin des
Tuileries… and the Eiffel Tower.
In 2010, the girl was back in
Paris with the Pont des Amoureux watch. Two young people, on a summer’s night,
walked along a bridge on the Seine river. The young woman’s steps indicated the
hours; the young man’s marked the minutes.
Slowly but surely, they came
closer to finally exchange a kiss at midnight. Since then, the two young lovers
have stayed in Paris and a new chapter of The Poetry of Time has been written
for them. The Lady Arpels Poetic Wish and the Midnight Poetic Wish symbolize
this never-ending love story.
A story where the passing of
time, and its precious hours and minutes, casts a spell of eternal renewal.
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