David Beckham Celebrates the Launch of Beckham Bodywear for H&M

Today is the first day David Beckham Bodywear went on sale in H&M stores and online.

David Beckham at H&M Regents St.

Last night David Beckham celebrated the global launch by visiting the Regents St branch and then on to a cocktail party at a pop up gentlemans club created for the occassion.

David Beckham & Emma Bunton

At the cocktail party the decor, food and drink were designed to reflect not only the classic gentleman's clubs but also Beckham's roots.

Jessica Ennis & David Beckham

The James Pearson Trio provided the live music, followed by a DJ set by 'Mani' from The Stone Roses and DJ the Queen of Noize.

Bianca Jagger at the party

The collection focuses on fit, function, comfort and design.

There are nine key products which will go on to form the core of the range,...

....but the collection will develop seasonally with new styles, fabrics and patterns.

Images provided by H&M via Cisionwire.com