Summer Maxi Dresses by Casson London

British Label Casson London's SS12 ‘Holiday Collection’ is ideal for the hot spell we are having.

It features easy-wear jersey maxi dresses in a colour pallet of navy, tan and coral. 

British designer Hannah Casson pays tribute to her home town by naming her designs after some of London’s favourite pubs: Alma, Dove and Victoria.

Left: The Alma dress in tan and coral. 

Price £165

Has racer back, elasticated waist, lined bodice and floor length gathered skirt.

Fabric: 96% viscose, 4% elastane

Also available in tan & navy; all navy and all coral

 

 

Hannah says that London’s pubs provide the perfect metaphor for her combinations of easy-to-wear urban style staples with that unmistakable London-rock edge. “Pubs have been at the heart of London for centuries and have managed to stay at the forefront of contemporary British culture without ever going out of style. I want Casson to emulate that.” 

Left: The Victoria dress in tan

Price £165

Gathered halterneck allows for a high or a low neckline.

Has low scooped back

Fabric: 96% viscose 4% elastane

Also available in navy and coral

Left: The Dove dress in coral

Price £170

The wide gathered straps cross over at the back.

Has elasticated waist and long gathered skirt 

Fabric: 96% viscose & 4% elastane

Also available in navy

This new label is proud to be both designed and manufactured in Britain and has been crafted in East London by local specialist dress-makers. Hannah says “I want to make “Made in Britain” the ultimate in credibility. Buying British seems to have become a moral obligation. At Casson London, we make sure we deserve that preference by making style and quality our main priority,”

Available online at www.cassonlondon.com