N°5 CULTURE CHANEL exhibition opening May 5th, 2013 at the Palais de Tokyo in Paris.

From May 5th until June 5th, 2013 the Palais de Tokyo in Paris will house the N° 5 CULTURE CHANEL exhibition as part of its Guest Program.

N°5, Extrait CHANEL

 

This exhibition has once again been entrusted to Jean-Louis Froment, the curator of  the previous editions of CULTURE CHANEL, held successively in Moscow’s Pushkin State Museum for Fine Arts, in Beijing at the National Art Museum of China and more recently in the Opera House in Canton.

Palais de Tokyo,  Gianni Motti Big, Crunch Clock, 1999-2005   Photographer : Thierry Depagne

Made up of subtle plays of correspondences, N° 5 CULTURE CHANEL cracks the N° 5 code to reveal the links which connected it to specific moments in time and to the  avant-garde movements it spanned.

The works of art, photographs, archives and objects exhibited provide an account of  the many inspirations which fed the imagination and world of Mademoiselle Chanel.  They echo her inner thoughts and shed light on this unique and timeless perfume; whether through her favorite destinations like Venice, Russia or her villa, La Pausa or through  the creations of her artist, poet and musician friends Cocteau, Picasso, Apollinaire, Stravinsky, Picabia. Focusing on the long lasting attachments between CHANEL and the arts, N° 5 CULTURE CHANEL seeks to reveal the timeless and iconic artistic essence of the N° 5 perfume.

Photo François Kollar © Ministère de la Culture   Médiathèque du Patrimoine, Dist. RMN

The above image shows Gabrielle Chanel in her suite at the Ritz hotel, Paris. Published in Harpers Bazaar in 1937, this photo was chosen for the Chanel No 5 advertisement. For the first time Chanel herself promoted her perfume.

The N° 5 CULTURE CHANEL exhibition has been put together by Jean-Louis Froment with the participation of Irma Boom, Piet Oudolf, Laurent Burgisser and Jérôme Schlomoff.

www.5-CULTURECHANEL.COM