A street celebration in Paris launched The Isabel Marant pour H&M Collection

Last night, celebrities including Audrey Tautou, January Jones, Freida Pinto, Astrid Bergès-Frisbey, Olga Kurylenko, Alice Dellal, Mélanie Doutey and Lou Lesage gathered in Paris to celebrate the launch of the Isabel Marant pour H&M collection

January Jones, Audrey Tautou, Isabel Marant & Freida Pinto

Yesterday’s event transported guests into a street slice of Paris, in the early 90s, the time when Isabel debuted her eponymous line: brasseries, neon signs, pizza shops, souvenir shops, epiceries, street vendors and people casually enjoying a stroll in the outdoors. The collection, that includes her most iconic pieces from her career, was presented in a filmic way. Images, films and street casted models revealed the world of Isabel Marant.

Freida Pinto

“This is the second H&M collaboration that I’ve attended. I feel it’s important to collaborate with designers who young girls aspire to, but it’s also for girls like me who love shopping at H&M - to make fashion that is not just beautiful and classy but also affordable,” says Freida Pinto.















The city being integral to her style, Paris came as a natural choice to celebrate the collection being launched on November 14 in around 250 stores worldwide and online.
Images provided by Cision