Thursday 26th March 2014 Westfield launches a world first partnership with Snap Fashion
to launch a brand new style discovery trend hub, #editme.
The new website is set to empower you to discover the latest new season trends and explore your
style.
The microsite is the first time a shopping centre has created a style discovery engine and is
a world first evolution of Snap Fashion.
Launching
just in time for the new spring/summer collection, the free and
easy-to-access hub
is powered by Snap Fashion - the sartorial search engine that uses your
own image to search for product matches. Enter #editme by either
uploading a photo of yourself in a look that you love or simply browse
the season’s top trends.
Within seconds, Snap Fashion’s
innovative photo and colour recognition technology will scan the
season’s most covetable trends to present an inspiring head-to-toe look
and further stylish recommendations for the season.
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