Ralph Lauren’s new Polo line for women presented its Spring ’15 collection during New York Fashion Week in a revolutionary runway event: a water-screen projection that towered above Manhattan’s Central Park, fusing fashion, art and technology.
The event was attended by hundreds of spectators including celebrities, runway faces and fashion editors including Kendall Jenner, Anna Wintour, Karlie Kloss and Ciara.
The holographic 4D fashion event also celebrated the grand opening of the Polo Flagship Store on Fifth Avenue, the brand’s first flagship spanning nearly 38,000 square feet over three floors.
Showcasing the complete new world of Polo for women alongside the Polo men’s collection, the new store also introduces Ralph Lauren’s first ever coffee shop, Ralph’s Coffee.
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