Last month, American Eagle Outfitters launched their 1st UK stores in Westfield London, Westfield Stratford and Bluewater.
To celebrate, they hosted a VIP launch party at their UK flagship store in Westfield London.
Cocktails, mini burgers and music set the scene for guests to browse through the store.
A store within a store, sweet pickings at the Aerie lingerie section.
Before the opening of the store, we were invited to view a selection of the Xmas collection on display in Greek St Soho.
For the festive season ripped jeans had a touch of sequins in the rips and snowflake intarsia jumpers sparkled.
Sweatshirts sported the cheery words of Merry & Bright
Sequin chiffon slip dresses were teamed with cosy chunky long cardigans and blankets
Aerie showed how to dress for Santa's visit in their loungewear .
And not forgetting what American Eagle Outfitters are renowned for - their great selection of jeans:
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