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Saturday, 25 April 2015

STARS STEP OUT TO CELEBRATE THE LAUNCH OF MAGNUM PINK & BLACK


Jodie Kidd attends the Magnum Pink and Black party at the ICA, the new ice creams to suit the different sides of your personality

Stars including Donna Air, Jodie Kidd, Matt Johnson and Laura Whitmore came together for a night of decadence to celebrate the launch of Magnum Pink & Black; the two new ice creams to suit the different sides of your personality.

Mollie King hosts the launch of  sophisticated Magnum Black
 Mollie King hosts the launch of playful Magnum Pink and sophisticated Magnum Black

 Hosted by singer and fashion favourite Mollie King, who lent her flair for style to design a uniquely stylish event to bring the worlds of playful Magnum Pink and sophisticated Magnum Black to life, the event provided a glimpse into Mollie’s creative vision; realised by My Beautiful City.

Donna Air attends the Magnum Pink and Black party at the ICA, the new ice creams to suit the different sides of your personality

 With the bash split into two luxurious experiences, guests in the playful Magnum Pink room experienced Mollie’s dreamlike floral garden scene while sipping on rose & lychee martinis while the Magnum pink-inspired canapĂ© menu featured smoked salmon tartare and cep-infused beetroot cubes.


 Over in the sophisticated Magnum Black room, guests were met with a dark and brooding art deco bar scene as they tasted squid ink arancini and savoured timeless espresso martinis.
Laura Whitmore steps behind the decks to play a guest set at the launch of playful Magnum Pink and sophisticated Magnum Black

 Guests at the pleasure-packed party danced the night away to a set by DJ Laura Whitmore, while enjoying freshly dipped, personalised Magnums from a customised pink & black dipping bar.


I had to taste both: one with pink toppings and one with black.


 The highlight of the evening was a surprise announcement that Mollie’s Magnum Pink & Black experience, as previewed at the party, would be open to visitors on London’s Regent Street on 31st May, as part of Magnum shutting down the road for a unique street party

 For more details about Magnum Pink & Black and the Magnum Regent Street takeover, go to

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