This news celebrates Dove Invisible Dry deodorant, proven to leave no white marks on a remarkable 100 colours.
Stats from the survey found:
A huge two thirds (63%) of British women would choose a LBD for an event because of its reputation as a timeless classic.
Body confidence is cited as the key factor steering women away from wearing colourful clothes, with 79% of UK women saying their skin tone, body shape and not being ‘slimmer’ are what directs them to darker colours.
A fifth of women claim they are more likely to wear darker hues at the start of the week, with the greatest proportion of women (30%) choosing to wear dimmer colours on a Monday. The favourite day for choosing colour was revealed as Sunday, followed by Friday.
Two thirds of UK women (60%) say that wearing a colourful dress makes them feel happier and more confident compared to when they wear a black dress.
London ladies are the most likely to choose a colourful outfit to feel more powerful, with 22% citing this as their main reason – almost twice the number of any other region in the UK.
Dove has also partnered with fashion stylist Alex Longmore, confidence coach Natalie Thomas and Dove ambassador and Pantone Color Institute Executive Director, Leatrice Eiseman to form the Colour Confidence Team; a trio who will be lending their expertise to ensure that women across the UK feel excited to embrace colour into their wardrobe, rather than shy away.
Leatrice says: “Choosing colour can make women feel more energised and so wearing red on a Monday gives us a great start to the week. As an alternative to black, women could incorporate the colour purple as it has a dominant blue undertone and can release tension-fighting endorphins to combat stress. If you're feeling particularly bold - why not break the mould with a vibrant yellow? It stimulates the brain, heightening awareness and making us feel more focused and decisive."
Fashion Stylist, Alex’s top tips on embracing colour
1. Confidence is the key with colour, step out of your comfort zone when out shopping and try on as many different colours as you can. Think of it as a fun mission and take into the changing room as many bright items as you can find on the shop floor. Tell yourself you are only trying them on, that will take away expectation of trying to find that perfect ‘something’ and also help you to feel in control with your shopping. You will know instinctively which hues work on you and which don’t. You will notice when wearing colour how it instantly evens out skin tone, enhances your features and lifts your mood.
2. For those of you that are seriously nervous about dressing colourfully, then I suggest starting your colourful change slowly and first investing with an accessory such as a bright handbag, pair of shoes or a scarf. This is a great way to inject colour into your wardrobe, plus it’s fun for summer and colour always get compliments. A little colour goes a long way so it will instantly brighten your outfit and you will feel the colourful benefits without a complete wardrobe overhaul.
3. Colour can be more empowering to wear than dark tones. We often think of black as a ‘forgiving colour’ and that it ‘hides a multitude of sins’ but this couldn’t be further from the truth. It can make us look drained, can dull our complexion and certainly isn't feminine or good for our confidence. Colour is great for all occasions be it a special event or something eye-catching for your work wardrobe and nothing beats a little colourful dress to make a statement of confidence; overall we give a much better impression to others when we embrace colour.
Confidence Coach, Natalie top tips on embracing colour:
1. Yellow is a bright and vibrant colour which can make you feel happy and cheerful. A yellow notebook/journal helps with focusing on a goal, retaining information or decision-making.
2. Red is a bold colour that motivates and inspires you to take action. Red is great to place on a vision board if you need energy to tackle your goals. Red can also be used if you need a confidence boost.
3. Orange is an energetic colour which is useful when maintaining a positive outlook on life. Orange helps with social communication so bring your orange clipboard if you need enthusiasm when presenting an idea to others.
4. Purple is a creative colour which is good for inspiration. Purple helps to get your creative juices flowing so the next time you are brainstorming be sure to use a purple pen.
5. Pink is a soothing colour which evokes calm feelings and is also great for stress relief. Pink can be used for reassurance and to rebalance emotional distress order pink flowers for the office when you have several deadlines.
The Dove LCD campaign celebrates Dove Invisible Dry deodorant, a range of deodorants proven to leave no white marks on a remarkable 100 colours. Dove Invisible Dry allows you to embrace confidence-boosting colourful clothing every day without the worry of unwanted deodorant marks, giving your summer wardrobe a new found freedom. www.dove.co.uk
1. Confidence is the key with colour, step out of your comfort zone when out shopping and try on as many different colours as you can. Think of it as a fun mission and take into the changing room as many bright items as you can find on the shop floor. Tell yourself you are only trying them on, that will take away expectation of trying to find that perfect ‘something’ and also help you to feel in control with your shopping. You will know instinctively which hues work on you and which don’t. You will notice when wearing colour how it instantly evens out skin tone, enhances your features and lifts your mood.
2. For those of you that are seriously nervous about dressing colourfully, then I suggest starting your colourful change slowly and first investing with an accessory such as a bright handbag, pair of shoes or a scarf. This is a great way to inject colour into your wardrobe, plus it’s fun for summer and colour always get compliments. A little colour goes a long way so it will instantly brighten your outfit and you will feel the colourful benefits without a complete wardrobe overhaul.
3. Colour can be more empowering to wear than dark tones. We often think of black as a ‘forgiving colour’ and that it ‘hides a multitude of sins’ but this couldn’t be further from the truth. It can make us look drained, can dull our complexion and certainly isn't feminine or good for our confidence. Colour is great for all occasions be it a special event or something eye-catching for your work wardrobe and nothing beats a little colourful dress to make a statement of confidence; overall we give a much better impression to others when we embrace colour.
Confidence Coach, Natalie top tips on embracing colour:
1. Yellow is a bright and vibrant colour which can make you feel happy and cheerful. A yellow notebook/journal helps with focusing on a goal, retaining information or decision-making.
2. Red is a bold colour that motivates and inspires you to take action. Red is great to place on a vision board if you need energy to tackle your goals. Red can also be used if you need a confidence boost.
3. Orange is an energetic colour which is useful when maintaining a positive outlook on life. Orange helps with social communication so bring your orange clipboard if you need enthusiasm when presenting an idea to others.
4. Purple is a creative colour which is good for inspiration. Purple helps to get your creative juices flowing so the next time you are brainstorming be sure to use a purple pen.
5. Pink is a soothing colour which evokes calm feelings and is also great for stress relief. Pink can be used for reassurance and to rebalance emotional distress order pink flowers for the office when you have several deadlines.
The Dove LCD campaign celebrates Dove Invisible Dry deodorant, a range of deodorants proven to leave no white marks on a remarkable 100 colours. Dove Invisible Dry allows you to embrace confidence-boosting colourful clothing every day without the worry of unwanted deodorant marks, giving your summer wardrobe a new found freedom. www.dove.co.uk
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