Sales have swelled by a massive 378% compared to last year, as women with larger cup sizes opt for JD Williams’ versatile multi way style. The average bra size in Britain has gone from 34B to 36D in the past decade as the trend for curvy figures and breast surgery has increased.
Last year JD Williams launched the world’s largest strapless bra, which goes up to size 42L and caters for bustier beauties who struggle to find bras to fit and flatter.
Joanna Holmes, Lingerie Head of Buying at JD Williams comments: “We want to reassure the curvier lady that they don’t have to choose between support and style when it comes to bigger bras. The world’s largest strapless bra isn’t only pretty and delicate - and can even be worn strapless whatever your size - it also uses a hidden science to offer incredible support.”
The multi-way bra– which can be worn conventionally, strapless, cross back, halter-neck and asymmetrically comes in an array of feminine colours and features leaf embroidery and incredible lace detailing – far from the over the shoulder bolder holders of old, where comfort came before style in the underwear stakes.
Clever hidden technology in the bra means no more chunky straps and uncomfortable padding. Joanna continued: “Silicone elastic is used along the neckline and under-band to ensure security and bones in the vertical and side seams provide additional uplift.”
The World’s Largest Strapless Bra is available from £9 in size 38-50 B – L in Purple, Mocha, Red, Black & White
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