Models such as Amber Valletta, Jourdan Dunn, Freja Beha Erichsen, Ashley Graham, Soo Joo Park and Hari Nef appeared in looks that expressed a woman’s individuality, and the diversity of the female character.
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| Amber Valletta |
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| Jourdan Dunn |
They walked a specially created runway that had the clarity and enchantment of a frozen lake, reflecting the influence of nature on the collection.
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| Hari Nef |
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| Soo Joo Park |
The focus was all on the clothes, which mixed powerful tailoring with Swedish heritage and handicraft.
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| Jourdan Dunn |
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| Amber Valletta |
There was a fresh interest in a feminine silhouette created by the shoulders and waist, with added drama and posture from gaucho hats and cowboy boots.
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| Freja Beha Erichsen |
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| Ashley Graham |
“This collection is about the strength and beauty of women, and how we express that power through our style. I love the contrast of strong tailoring with handicraft touches of Swedish heritage and folklore,” says Ann-Sofie Johansson, H&M’s creative advisor.
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| Pat Cleveland |
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| Maria Borges |
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