Jayne Pierson AW19 at London Fashion Week

This season Jayne Pierson launches her A/W19 Collection ‘J’ayne’in collaboration with artist Neale Howells,as part of the British Fashion Council’s London Fashion Week, with special sponsorship from Skechers

 The show conceptualised the story of the contemporary woman who longs to reveal her most inner self, her dreams, her hopes, her aspirations and struggles. A woman who no longer wishes to conform to what is expected of her, and aims to redefine herself and her female form.

Her stream of consciousness is sublimated with her seemingly random set of doodles and scribbles (by Neale Howell) on her garments but these actually convey her most inner self. Her deepest thoughts and feelings are displayed and valued as contemporary art and she wears these garments as armour to empower and celebrate our individuality

Video of the show's finale:



J’ayne AW19 integrates hand-painted leathers with engineered hand-drawn digital prints, luxe woven painted fabrics, silks and draped leathers, with delicate hand embroidered tulle, mesh and lace, silk jersey and lace lingerie which are contrasted with structured architectural silhouettes.

The colour pallet is rainbow brights including; shaggy shearling in pink, yellow, orange, red, black and white, lamb nappas and a pop of primary red leathers.

This season Pierson also collaborates with leading sports brand, Skechers, who are taking sport shoes in an entirely new and innovative direction.

Photographer: Hanna Latif