Direct link:
Thursday, 8 September 2016
VERSACE PRESENTS SEVEN BAGS FOR SEVEN CITIES - Limited Edition
Versace presents seven Limited Edition Palazzo Empire handbags, as an homage to seven cities.
Seven Bags For Seven Cities is a global design contest.
For this special project, Versace invited people from around the world to help design seven exclusive bags, representing seven of the world’s most exciting and glamorous cities:
Beijing, Paris, Hong Kong, Milan, New York, Sao Paolo and Tokyo.
Participants were able to suggest the landmark, monument or other feature which makes that city one of a kind.
They photographed that part of the cityscape, sent it into Versace, and all photographs received were reviewed by the design team at Versace’s Milan headquarters.
Seven submissions were selected.
The winners’ photos of their chosen city’s most symbolic landmarks were then artistically rendered on the Palazzo Empire Bag, creating seven very special Versace handbags created with the help of men and women who love those places.
The winners will be flown to Milan, Italy and will attend the Versace Women’s SS17 Fashion Show in September 2016.
A limited number of handbags from the Seven Bags For Seven Cities collection will be available for purchase at the following Versace boutiques:
Beijing, Shop D4027, 4/F, SKP, 87 Jianguo Road, Chaoyang District
Hong Kong, Shop G122, Ground Floor, Gateway Arcade
Milano, Via Montenapoleone, 11
New York, 647 Fifth Avenue
Paris, Avenue Montaigne, 45
Sao Paolo, Av. Brigadeiro Faria Lima, 2232
Tokyo, 6-7-12, Ginza
Seven Bags For Seven Cities is a global design contest.
 |
| Sao Paolo |
For this special project, Versace invited people from around the world to help design seven exclusive bags, representing seven of the world’s most exciting and glamorous cities:
Beijing, Paris, Hong Kong, Milan, New York, Sao Paolo and Tokyo.
 |
| Beijing |
Participants were able to suggest the landmark, monument or other feature which makes that city one of a kind.
 |
| Hong Kong |
They photographed that part of the cityscape, sent it into Versace, and all photographs received were reviewed by the design team at Versace’s Milan headquarters.
 |
| Milan |
Seven submissions were selected.
 |
| Tokyo |
The winners’ photos of their chosen city’s most symbolic landmarks were then artistically rendered on the Palazzo Empire Bag, creating seven very special Versace handbags created with the help of men and women who love those places.
 |
| New York |
The winners will be flown to Milan, Italy and will attend the Versace Women’s SS17 Fashion Show in September 2016.
 |
| Paris |
A limited number of handbags from the Seven Bags For Seven Cities collection will be available for purchase at the following Versace boutiques:
Beijing, Shop D4027, 4/F, SKP, 87 Jianguo Road, Chaoyang District
Hong Kong, Shop G122, Ground Floor, Gateway Arcade
Milano, Via Montenapoleone, 11
New York, 647 Fifth Avenue
Paris, Avenue Montaigne, 45
Sao Paolo, Av. Brigadeiro Faria Lima, 2232
Tokyo, 6-7-12, Ginza
MADE IN CHELSEA'S TIFFANY WATSON finds her inner ZEN at The Oracle
Made in Chelsea TV personality Tiffany Watson, co-hosted a Serene Shopping yoga session in The Oracle Shopping Centre, Reading.
The reality TV star, who has recently made fitness a big part of her lifestyle helped highlight to participants that although shopping can be stressful at times, using Serene Shopping can ensure you stay relaxed and get the most of out of your shopping day.
Local yoga instructor Hannah Rzysko from For Earth & Yoga, co-hosted two yoga sessions suitable for all levels with Tiffany Watson.
Kate Nightingale, Retail Psychologist said: "When stressed, some people use shopping as a coping strategy. It might make them feel better for a few minutes or even hours but then post-shopping guilt appears and further increases the level of stress. Three words that will help you deal with stress and enhance your shopping satisfaction are: Breath, Socialise and Move."
Gina Windsor, Marketing Manager at The Oracle commented: "Serene Shopping has been a great success at The Oracle, with everyone leaving feeling completely relaxed, ready to enjoy an afternoon of retail therapy. We hope that this experience will encourage shoppers to continue yoga to help them shop more effectively in the future!"
Situated in the heart of Reading, The Oracle is home to over 80 retailer brands including major department stores, Debenhams and House of Fraser and a brand new Hugo Boss. The Riverside is a unique dining destination with a wide choice of restaurants, cafes and bars - serving everything from spicy Mexican feasts and authentic Japanese dishes to award-winning steaks at Miller & Carter and bistro dining at Côte Brasserie.
The reality TV star, who has recently made fitness a big part of her lifestyle helped highlight to participants that although shopping can be stressful at times, using Serene Shopping can ensure you stay relaxed and get the most of out of your shopping day.
Local yoga instructor Hannah Rzysko from For Earth & Yoga, co-hosted two yoga sessions suitable for all levels with Tiffany Watson.
Kate Nightingale, Retail Psychologist said: "When stressed, some people use shopping as a coping strategy. It might make them feel better for a few minutes or even hours but then post-shopping guilt appears and further increases the level of stress. Three words that will help you deal with stress and enhance your shopping satisfaction are: Breath, Socialise and Move."
Gina Windsor, Marketing Manager at The Oracle commented: "Serene Shopping has been a great success at The Oracle, with everyone leaving feeling completely relaxed, ready to enjoy an afternoon of retail therapy. We hope that this experience will encourage shoppers to continue yoga to help them shop more effectively in the future!"
Situated in the heart of Reading, The Oracle is home to over 80 retailer brands including major department stores, Debenhams and House of Fraser and a brand new Hugo Boss. The Riverside is a unique dining destination with a wide choice of restaurants, cafes and bars - serving everything from spicy Mexican feasts and authentic Japanese dishes to award-winning steaks at Miller & Carter and bistro dining at Côte Brasserie.
Saturday, 3 September 2016
Thursday, 1 September 2016
Belstaff Unveils New Brand Campaign
Belstaff
unveils its new brand campaign called “Here Be Dragons”, which holds
Belstaff's spirit of adventure right at its core.
The spot
brings to life a phrase used when mankind first mapped the world. Unknown
places were marked with the statement ‘Here Be Dragons’ to put fear into any
would-be adventurers. But this threat only drove people to actively seek out
these places, to go beyond their confines and discover the unknown. It became a
challenge many were entreated to overcome.
This is the essence of the “Here Be Dragons” campaign, which aims
to inspire audiences to go beyond the limitations they may place around
themselves and see those boundaries as invitations to where to head to next.
The brand’s
return and re-embracement of its roots was celebrated by twelve-time Trial
World Champion Dougie Lampkin MBE performing his famous two-wheel routines
(bike stunts) in front of the Longton board.
Photographer; Christian Weber,
Iconic model
Mark Vanderloo was persuaded to come out of retirement, and alongside
breakthrough Serbian model Mijo Mihaljcic, the pair were photographed in rugged
landscapes that appear uncharted; the sorts of far-flung places that would be
hard to reach unless one’s instincts took them beyond their comfort zone.
The models
were on a journey themselves – both stating it was the toughest yet most
exciting modelling assignment they’d experienced - interacting with their
surroundings, as the clothes they were wearing were intended to protect against.
LinkWithin
