New designer Vjera Vilicnik at the Profile Fashion Event

Where do up and coming designers go to showcase their collections after Graduate Fashion Week? A few may have a lucky break at GFW itself but the majority are on their own and without the necessary funds.

This is where FashionCapital.co.uk comes to the rescue. They have developed a fashion event called Profile where new talented ladieswear and accessory designers are able to display their collection to retail buyers, press, overseas and international department stores and independent retailers.

By carefully selecting some of the best and emerging designers, Profile bridges the gap between the new faces of Graduate Fashion Week and the names of London Fashion Week.

Now in its 9th year, Profile took place on 6^th Sept in the Crystal room (with its amazing chandelier) at the Mayfair hotel.

First on the catwalk was Croatian born designer Vjera Vilicnik.

Vjera believes in quality over quantity which is displayed through the hand crafted embroidery of her collection. She perfected her skills of hand crafting at Ecole Lesage, the French school of haute couture embroidery.

The inspiration behind the collection is a girl becoming a woman.

Dusty pinks are teamed with sophisticated black. Lines are simple allowing the hand stitched embellishments of feathers, beads and Swarovski crystals to transform the garments from ordinary to unique.

A plain white silk t-shirt reveals a cross over pattern of Swarovski crystal beads on organza at the back, whilst a conservative pink and black mini shirt dress shows......

....a more adventurous side of feathers, ribbons and beads across the shoulder blades.

Her aim is to show that embroidery does not mean old fashioned and does not have to be heavy.