From ready-to-wear to ready-to-board: Ashley Roberts unique dress

-Ashley Roberts takes fashion to new heights in dress made entirely from boarding passes-

 Former Pussycat Dolls member and presenter of ITV’s Saturday Night Takeaway, Ashley Roberts, shows off her stunning figure in a bespoke dress created entirely from boarding passes.

  The dress was created by avant-garde designer, Aleah Leigh Wood, who constructed it from more than 5,000 of the airline’s boarding passes, with inspiration taken from current LA fashion trends.

 Completed in just over 100 hours, each boarding pass was individually sewn; all of which was applied to a custom lining of square fabric tabs to create a multi-layered effect, which was perfectly matched to Ashley’s figure.

 Long-time LA resident, Ashley Roberts, comments: “I’ve spent half my life in LA and adore the city. It’s effortlessly cool with fashion inspiration around every corner. The City of Angels should be on everyone’s bucket list, that’s why I’m so excited to showcase this boarding pass dress and in doing so, highlight how easy it is for others to visit and experience the thriving fashion scene for themselves.”

 The West Coast city of Los Angeles has long been known for its pared-down style of ripped jeans, big sunglasses and fedora hats sported by resident A-listers. Now with the likes of Saint Laurent and Tom Ford relocating studios there, Los Angeles’ influence on the world of fashion is set to reach new heights.
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Airline celebrates L.A. Fashion Week: free flight upgrades just for looking stylish

To celebrate Los Angeles’ growing influence on the world of fashion, ahead of LA Fashion Week, Air New Zealand is awarding on-the-spot giveaways - including Business Premier upgrades - to its most fashionable passengers flying from London Heathrow to LAX.

 Judged by an independent stylist, based on current LA style trends, the giveaways will be awarded to passengers between Monday 14th and Wednesday 16th March.
 Fresh from shooting in LA, fashion stylist and former fashion editor Laura Martin will be on hand at Heathrow’s Terminal 2 to select the airline’s most on-trend passengers bound for LAX.
 Martin explains, “Los Angeles has some incredible emerging design talent, a wide array of shopping districts and is well-known for its distinctive street style. To celebrate its emerging fashion kudos and mark the start of LA Fashion Week, I’m excited to be on the lookout for anyone exuding that cool LA pared-down look just before they board their Air New Zealand flight to LAX. So dress to impress!”

 Giveaways include the chance to upgrade and enjoy the airline’s lie flat beds in Business Premier, lounge access, a glass of champagne on departure or complimentary amenity kits complete with New Zealand made Antipodes skincare lip balm, socks, eyeshades, toothbrush kit and more!
 Air New Zealand General Manager UK/Europe, Kathryn Robertson, says the airline has developed a reputation for its unique campaigns and events. “For a few days we’re looking forward to giving our customers the opportunity to put their most fashionable foot forward for the chance to win a range of special treats and travel to the fashion hub of Los Angeles in style.”
 Air New Zealand flies daily nonstop from London to Los Angeles. Services are operated by Boeing 777-300ER aircraft which feature several inflight product options including the award-winning Economy Skycouch and Premium Economy Spaceseat.
 Visit www.airnewzealand.co.uk/runway-to-LA for more details.