Three Fifty-Nine SS19 at London Fashion Week

For SS19, Marwa Sayed's  contemporary fashion brand has collaborated with graphic artist Hani Mahfouz for its  doodle style prints, from the delicate floral doodle to.. 

 the bolder and more colourful graphic design

Titled ‘Perfection is Overrated’, the message is relayed as slogan on belts and straps.

A mainly neutral colour pallet accented with a dash of mustard yellow and hot pinks.

 The collection is feminine and has an airy feel.

Sponsored by DDFC (Dubai Design & Fashion Council) and FAD (Institute of Luxury, Fashion & Style) Dubai, this was the brand’s very first international show.

Photographer: Simon Armstrong

https://threefiftynine.co/

DDFC x FAD Dubai Fashion Showcase unveils designer Amira Haroon’s SS18 collection

Dubai Design & Fashion Council (DDFC) in partnership with the FAD Institute of Luxury, Fashion & Style Dubai (FAD Dubai) showcased Amira Haroon’s SS18 collection at Fashion Scout during London Fashion Week

 Amira Haroon was brought up in Saudi Arabia, and is currently residing in Dubai. She pursued her education at Parsons School of Fashion and in 2011, launched “The Amira Haroon RTW label”.
 The brand’s signature style fuses modernity with cultural influences and versatility.

Amira’s collection is inspired by American pop culture - music has always been able to break geographical boundaries.

This season’s muse is Whitney Houston - both her music and her timeless style inspired many generations of musicians and fashion designers alike.

Amira would like to reimagine Whitney giving her powerful performances in today’s time.

 Through her Amira sees a strong woman wearing her personality in her hair and outfit, her effort and achievement.

This signifies the woman of 2018.