Fashion DNA Pakistan presents Jeem AW17 Collection

JEEM AW17 titled –‘Songs of my Nation’

Hamza Bokhari, the designer behind JEEM graduated from the Pakistan Institute of Fashion Design in 2012, and has since become known for using traditional artisan techniques complemented by unique silhouettes, colours and detailing.

‘ Songs of my Nation’ caters to women who do not follow fashion but embody it, women who appreciate art and have an eye for skilfully crafted pieces and modern tailoring.

All pieces by JEEM have been crafted with a minimum of 96 hours of hand embellishments and all the fabrics have been ethically sourced

Fashion DNA: Pakistan is the British Council’ s annual programme providing mentorship for emerging Pakistani fashion labels to develop the skills needed to work internationally. This year through a partnership with the Ethical Fashion Forum and SOURCE Consultancy, the programme focused on educating designers about sustainable and ethical approaches to fashio

Fashion DNA Pakistan presents Zuria Dor

Zuria Dor AW17 titled ‘Tropical Romanticism’

Zuria Dor is both ready-to-wear and made-to-measure, co-founded by two young female Pakistanis with backgrounds in product design engineering and aerospace engineering.

 Zuria Dor is their entrepreneurial debut to bring Pakistan's fashion sector into the global village by focusing on innovation, international outreach, technology-backed commerce and ethics.
The vision is simple; to build a brand that is based locally but is recognised globally.

The A/W 2017 collection, ‘ Tropical Romanticism’ , is inspired by tropical tranquil colours found in nature;
 calming visual effects start with subtle, elusive tones

which gradually get darker throughout the collection finishing with teal and midnight blue dresses.

 Zuria Dor has a vision of reinvesting in the workforce by providing technic al and English language classes, extending health insurance to families and organising subsidised education for the children of its staff member

Fashion DNA: Pakistan is the British Council’ s annual programme providing mentorship for emerging Pakistani fashion labels to develop the skills needed to work internationally. This year through a partnership with the Ethical Fashion Forum and SOURCE Consultancy, the programme focused on educating designers about sustainable and ethical approaches to fashio

Fashion DNA Pakistan presents Sonya Battla AW17

Sonya Battla AW17 titled –‘WEAVE –Indigo Infusion’

Sonya Battla has become a mark of high-end fashion since she opened the doors to her boutique in 1999.

Using and creating the highest quality fabrics, each collection claims a uniqueness of style, created by colour, innovation and experimental drape.

Ethnic embroideries feature as details in the design whilst always keeping the silhouettes modern and free.

Battla’ s A/W 2017 collection was inspired by the Sufi shrines of Pakistan and the world of Sufism. Beach town, Karachi, also inspired the colour palette which includes beautiful blue tonal dyes and washes.

Sonya’ s collection uses locally sourced and hand woven fabrics, including hand woven ikat.

Fashion DNA: Pakistan is the British Council’ s annual programme providing mentorship for emerging Pakistani fashion labels to develop the skills needed to work internationally. This year through a partnership with the Ethical Fashion Forum and SOURCE Consultancy, the programme focused on educating designers about sustainable and ethical approaches to fashio

Fashion DNA Pakistan presents The Pink Tree Company AW17

The Pink Tree Company AW17 titled –‘Jahan (World), a world within a world

The Pink Tree Company is home to a definitive lifestyle and speaks to individuals who value quality and creativity.

 Starting with women’ s fashion as its first product line, the brand caters to all wardrobe solutions from ready to wear to pret-a-couture.

 A/W 2017 is made up of emerald greens, peacock blues and sun kissed oranges silks and hand woven organza.

Alongside delicate digitalised hand painted repeat prints, a gold metal thread embroidery technique called "Zardozi" has been used to embellish these garments.

 Forever inspired by literature, hand-written calligraphy has been translated into romantic embroidery, such as "Joon-am" which is Farsi for "love of my life”.

 Fashion DNA: Pakistan is the British Council’ s annual programme providing mentorship for emerging Pakistani fashion labels to develop the skills needed to work internationally. This year through a partnership with the Ethical Fashion Forum and SOURCE Consultancy, the programme focused on educating designers about sustainable and ethical approaches to fashio

Fashion DNA Pakistan presents Gulabo AW17

Gulabo AW17 collectiontitled –‘The Hippie Trail’

Gulabo was founded in Karachi in 2007 and has since become one of Pakistan’ s most coveted and individual young brands.

Gulabo’ s signature graphic and technicolour prints, inspired by traditional Pakistani folk truck art, create their instantly recognisable design identity.

 The A/W 2017 collection was inspired by the hippy movement of the sixties and seventies and those travelling through the mountain trails of Pakistan.

Gulabo recycled their fabric cuttings which were collected and given to local charities to make patchwork quilts.

Fashion DNA: Pakistan is the British Council’ s annual programme providing mentorship for emerging Pakistani fashion labels to develop the skills needed to work internationally. This year through a partnership with the Ethical Fashion Forum and SOURCE Consultancy, the programme focused on educating designers about sustainable and ethical approaches to fashio

Fashion DNA Presents Zaheer Abbas AW16 at London Fashion Week

Established in 2010, Zaheer Abbas is known for his simplicity and the use of monochrome, something unusual in Pakistan.

For AW16 Abbas has chosen a colour palette of deep greens: forest and khaki.

This ready to wear collection is also Abbas' recently launched Printology line which features one of a kind prints created by his studio.

Fashion DNA is a designer mentorship for emerging Pakistani designers organised by the British Council. The aim is to bring together UK and Pakistani fashion industries to help grow and strengthen the understandings of each different design cultures, whilst supporting the development of emerging designers

Fashion DNA Presents Wardha Saleem AW16 at London Fashion Week

The Wardha Saleem label is know for its unique colour play, intricate figurative embellishments and contemporary print design.

Fusing indigenous embroideries, vibrant colours and traditional printing techniques with a modern sensibility.

Inspired by Pakistani's vibrant culture, the brand shows the brighter side of its homeland - happy, playful and free spirited.

The collection is vibrant, young and eclectic.

Fashion DNA is a designer mentorship for emerging Pakistani designers organised by the British Council. The aim is to bring together UK and Pakistani fashion industries to help grow and strengthen the understandings of each different design cultures, whilst supporting the development of emerging designers