Amy Childs Launches her Debut Fragrance

Amy Childs has launched her debut fragrance which will be available as from 18 Aug.

With Jigsaw ESL, design and manufacturer of high profile celebrity fragrances and lifestyle brands, Amy created a feminine girlie fragrance which her fans will love.

Keeping to her favourite colour, the bottle and packaging is in deep purple. The bottle is round and  multi faceted with a silver top and adorned with a heart shaped charm. This heart shape is continued on the package as Amy’s name is surrounded by a heart shaped constellation of twinkling stars.

The fragrance:

Top notes of pomegranate seeds, green leaves and kumquat

Heart: Lotus, champaca and orchid (purple orchid of course)

Base: amber, skin musks, soft woods and vanilla.

At the launch we were also able to see a sneak peek of Amy's soon to be launched AW12 collection as she wore one of her dresses.

 The glamorous purple dress was floor length with a sexy side split and covered in sparkling sequins. 

The fragrance comes in a 30ml EDT (RRP £14.99) which is an ideal size to keep in your handbag and also becomes affordable to her younger fans.

Also in the larger 50ml size at RRP £19.99 and in a gift set : 50ml EDT with 100ml shimmer body lotion and 100ml body wash at RRP £23

TV presenter Lizzie Cundie was at the launch to support her friend and kept the purple theme going.
Here seen with the glamorous showgirls promoting the fragrance.

The fragrance will be available from most fragrance retailers such as Boots and Amy’s own online shop www.amychildsofficial.co.uk

www.jigsawesl.com

JAMES BLUNT ATTENDS LONDON-BOUTIQUES.COM LAUNCH EVENT

London-Boutiques.com celebrated the launch of their online platform where shoppers can check out and buy items from all of London’s Best Boutiques and designer talent under one virtual roof.

The launch party took place at Le Baron nightclub on Old Burlington Street.

Who attended? Well obviously there was Yours Truly who you can find propping up the bar in the above image.

Singer- songwriter James Blunt

Model and presenter Jade Parfitt

Other guests included Henry Conway, Lizzie Cundy, Katya Virshilas, Mariella Fostrup, Antonia O'Brien and Diego (Made In Chelsea).

To drink: Black Moth Vodka cocktails. To lick: very strong Margarita ice creams

Tina Lake, Founder of London-Boutiques.com comments;(seen above with Henry Conway)  ‘Tonight has been such a success, it has been brilliant to have the opportunity to celebrate the launch of London-Boutiques.com with such a fantastic turn-out, and I’m sure that this is a great sign of things to come. London is such a vibrant place to be at the moment, and it’s great to be able to support and represent that on our site. I am very excited about the future of London-Boutiques.com, myself and the team are looking forward to things to come.’

A great night and at the end sent home with a goody bag:

WHAT WAS IN THE GOODY BAGS: Neom Candles, Kit Heath Bracelet, and Couture Cookies which I didn't feel guilty eating as followed with the healthy Detox Kitchen drink also in the goody bag.

www.london-boutiques.com

Amy Childs Launches her SS12 Fashion Collection

Amy Childs launched her SS12 fashion collection at Camden's Gilgamesh bar this week with Amy herself strutting her stuff on the catwalk..

Black netting peeps out from underneath this white 'Marilyn' ponte skater dress with skinny black patent belt. This dress is available now on Amy's website www.amychildsofficial.co.uk at a price of £55.

After an introduction from Peter Andre, the models and Amy came out in a monochrome summery theme of polka dots and stripes.

The first sign that this was going to be a collection of bright colours was the touch of coral into the black and white mix.

The collection has a varied range of styles to suit every fun loving girl.
Skater Dresses

These flirty skater dresses came in block colours and my favourite the daisy print on a navy background.
That's TV presenter Lizzie Cundy on the front row wearing Amy's 'Victoria' shift dress in ivory.

Micro body con dresses

Simple on the front these micro body con dresses revealed sexy cut out backs.

Or adorned with ruffles following the curve of the body - on the catwalk in fuchsia but also in white as worn by one of the celebrity guests- Kerry Katona

Knee Length Pencil Skirt Dresses

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Figure hugging but longer in length. The above 'Bridgette' dress has the 80s power look and is available online now in mint or coral . Price.£65

The on trend peplum accentuates the curves of the hips on some.

Whilst lace softened the look on others. Here Amy is wearing 'Lola' in dusty pink. Price £65.

Lola is also available in navy as shown above with the 'Vintage Lacey' dress in cream 


Maxi Dresses

From the dreamy floaty chiffon style maxi dresses just right for a romantic walk on the beach...

....to the Versace like printed 'Isabelle' maxi available online for £60 in turquoise or fuchsia.

Another Versace like look could be seen with the gold studded embelishmentss:

The 'Vera' ponte skater dress shown above in white. Price £60 and also available in lime and black.

And the 'Janice'dress seen on the catwalk in black and white with celebrity guest Danielle Brown choosing the vibrant  lime. Price £65





Shorts and Playsuits

The playsuits had a Hollywood 40s feel with their wide short shorts, sweetheart necklines and halter neck ties .

Absolutely adored this combo of coral shorts and chiffon style sleeveless blouse.

Leisure wear in leggings and slouchy tees.

But we're still talking glam with wet look leggings and sequin scattered tops.
 Amy wearing a 'Well Jel' tee.


Sequins Galore

And for the ultimate party dresses the sequins came out in full bedazzling force

Some of the collection is available now on her website  www.amychildsofficial.co.uk
with the others available to pre-order.