Monday, 30 June 2014

ECO WARRIORS TAKE THE SPOTLIGHT IN REPLAY’S LASERBLAST L.I.F.E. CAMPAIGN

For the unveiling of the innovative Laserblast L.I.F.E. collection, fashion brand Replay champions real-life activists as models.

Replay Laserblast L.I.F.E. capsule collection combines the innovative and eco-friendly Laserblast technology, which dramatically reduces water consumption, and the use of coloured mineral pigments of natural origin. The result? One of the most sustainable denim ranges.
To bring to life the eco-credentials of this distinctive range, Replay has cast models with a world-leading ethical stance – the real-life activists transforming the way we live today.
For women the eco warrior is Norwegian born model and actress Aleksandra Orbeck-Nilssen who has her own wildlife conservation trust,  Nanofasa  and is a leading spokesperson for African environmental issues around the world www.nanofasa.com
Replay’s outstanding feature is the dyeing process using natural pigments of mineral origin. The pulverized rock imbues the fabric with a distinctive faux vintage appeal thanks to the fine variegation of hues.
The women’s styles are the skinny Luz and the boy fit Pilar jeans in three different types of wash .

Sunday, 3 November 2013

Replay launches the Laserblast Club collection fronted by Charli XCX, the girl behind Icona Pops ‘I Love it’


Charli has been on tour with Replay in Europe.


Laserblast is Replay’s exclusive denim processing technology used to treat the jeans whilst saving energy and reducing water consumption by up to 85%.
The colour palette was inspired by the super-matte tones of the night including two greys, a black and a blue black.
Visit the website for the full collection:  http://shop.replay.it/en/Laserblast

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