TUMI Announces Rosario Dawson to Front AW18 Campaign

TUMI announced the release of a global campaign to coincide with the launches of TUMI’s newest women’s collections, Georgica and Mezzanine , and the Fall 2018 launches of key collections, Voyageur and Mariella .The campaign features one woman, played by actress, producer and activist Rosario Dawson, embodying four different personas.

 Each mode features vastly different ambitions, appearances and bag styles, but there’s one thing they all have in common – each is on their perfect journey. Directed by Allen Coulter, the campaign follows each of these personas on individual journeys with a TUMI women’s bag in hand and blends them together s eamlessly to become one unique journey. We open to our TUMI woman at home, about to begin her day. She heads to a gritty warehouse gym, takes her boxing gloves out of her Voyageur Colina Duffel and steps into the ring. You can see that she’s been training for a long time - the dedication in her eyes, the bruises on her hands and the sweat on her brow. There’s beauty in her strength and she’s prepared for anything that comes her way.

 We follow her as she transitions to her Georgica Yvonne Carry - All and moves confidently through a professional setting, leading a group of investors. She’s unstoppable and up for any challenge. She shakes her colleague’s hand from the head of the conference room table to seal the deal. She’s driven and will never settle in her pursuit of excellence.

 Full of energy and ambition, our TUMI woman carries her Mezzanine Joan Backpack with her as she heads backstage to cultivate her passions. She’s dynamic and inspired. We see her sharing her ideas with the band and watches them play back, falling deep into the music. She’s courageous with her creativity.

Finally, she’s an eccentric taste - maker at the top of her game, giving direction at a photoshoot. She has powerful opinions and drives those ideas further. The only thing that’s as strong as her ideas is her sense of style. Her Mariella Vivian Tote makes a bold statement. She leads her team with confidence at all times.

“Being a part of this TUMI campaign has been an incredible experience,” says Rosario Dawson. “I’ve loved expressing each of these personas, creating bold statements and communicating powerf ul actions through each journey.” “With this campaign, we wanted to follow the spirit embodied by each of these personas, revealing one amazing, strong, resilient, intelligent woman,” says Victor Sanz, TUMI’s Creative Director. “Partnering with Rosario to present this incredible woman to the world was an amazing experience. This woman inspired us and represents all the women breaking barriers and living in multiple modes around the world.” Georgica, Mezzanine, Voyageur and Mariella will be offered in a ra nge of styles, sizes and colors and will be available TUMI retail stores worldwide and on TUMI.com.

KENZO x H&M Fashion Show in New York

At Pier 36 in New York, KENZO x H&M made its runway debut with a spectacular show directed by fashion legend Jean-Paul Goude.
Guests were invited to experience the uniquely vibrant and playful energy of the KENZO x H&M collection designed by KENZO Creative Directors, Carol Lim and Humberto Leon.
Celebrities wearing the Kenzo x H&M collection included:

Iman

Rosario Dawson

Lupita Nyongo

Elizabeth Olsen

To the rhythm of a customized remix of “Express Yourself” by Sam Spiegel, dancers, beatboxers, whistlers and musicians came together to celebrate the beauty and power of individual expression. Through a unique choreography created by KENZO collaborator, Ryan Heffington the show cast presented the KENZO x H&M collection to an audience who experienced an inferno of playfulness, bold prints and vivid colours. As the show finished the celebration continued with a performance by rapper and surprise guest Ice Cube.

Credits: Creative Director: Jean-Paul Goude
Music Director: Sam Spiegel
Choreography: Ryan Heffington

The KENZO x H&M collection will be available in over 250 H&M stores worldwide, as well as online, from November 3.

REPLAY Milan Store Preview Event reveals Replay The Stage!

Alessandra Ambrosio and Neymar Jnr. with Replay CEO Matteo Sinigaglia

Celebrity guests attended a preview event of Replay's flagship Milan store on Friday 19 September. Guests included FC Barcelona star Neymar Jnr, Brazilian model Alessandra Ambrosio, American actress Rosario Dawson, Russian actress/model Daria Strokous and models Sara Sampaio, Stella Maxwell, Catherine McNeil and Coco Rocha.

Rosario Dawson wearing Replay

Daria Strokous wearing Replay

The location of the store is in the hub of the city’s edgy new Porta Nuova district. Now definitely the place where it’s happening in Milan. The whole store revolves around the cinema/theatre concept with the structure being developed as a real stage with no fixed structures so like in a cinema plot, everything changes.

Portuguese model Sara Sampaio wearing Replay

British model Stella Maxwell

Guests will enter onto a rough-polished concrete floor, from which they will see a grid of film lights hanging from the blackened out ceiling above.

The backs of ‘flats’ all around contain various stage sets within:
A humble Midwestern house with vintage wallpaper, complete with a  tornadowhich  is actually a swirling kaleidoscope of brass butterflies;
An abandoned American barn, at once sun-cracked and aged in the desert but mysteriously full of jeans, The barn includes framed window views out across a dessert landscape to a scenic sunset that is actually an elaborately painted backdrop
A proper 1928 Manhattan Tailor shop somehow transported to Milan. Each set allows for an element of surprise –  . On the reverse, the Tailor Shop in not merely a set but a working shop, where Guests can be measured and have a custom pair of jeans constructed.

Canadian supermodel Coco Rocha

Australian maodel Catherine McNeil

At the center of the space, Guests ascend a large, open, industrial steel staircase, and from the landing they will see the dense layers of equipment and elements that make up a true Hollywood stage – from catwalks and bands of cables to a camera on a boom rig and robust lights and ladders taking in the multiple worlds of an epic American story, an expansive narrative where even the propeller of the Titanic appears to fly overhead. Replay has created a retail location where Guests will be immersed in the Product, the Process and the Brand-as-Lifestyle, a multi-level experience that is meant to be enthralling, fun, and convey a sense of access to movie magic and the creative process.

To celebrate the brand’s comeback Replay dedicated a special tribute to the city of Milan: Blood Orange, Chic feat and Nile Rodgers live acts.
For the design of the store, Replay partnered with Roman and Williams Building and Interiors whose founders and principals Robin Standefer and Stephen Alesch, comments:
“For Replay The Stage we wanted to captivate and immerse those who entered the store by designing an environmental soundstage that dynamically showcases the brand’s expansive denim collections and personalized services. Drawing from our cinematic background in set design, we were able to tell an intricate and refined story, that the Replay consumer will connect with.”