Titled 'Objective Memories' SABINNA SS18 is an emotional journey into memories, drawing inspiration from objects in the past and the emotional connection to their owners and others around them.
Fast fashion is not the SABINNA girl, as designer Sabinna Rachimova creates a collection showing how people can feel connected to garments, that have importance and worth. Buttons are decorative as well as functional in the form of sliver shiny discs or coloured enamel flowers.
Patterns feature childlike daisy prints
And models hug pillows as though they are holding on to their childhood memories.
Sabinna looked into items she has had since childhood and has kept even when moving house or going abroad. These include a letter from her grandma, a necklace and a ring. Using these as references she thought about the lessons and traditional Russian techniques her grandma passed down to her and brought these into the design of the collection.
Art works from Mar Gorman, Celia Pym and Oliver Jeffers inspired the collection's colour palette and general mood.
Colour palette included pale blues and pinks along with stronger colour blocks of blood red and navy
as well as light blue denim
Key pieces include knee length dresses with gathers and pleats
in block colours blood red and navy , as well as denim and in double sided woven floral design.
SABINNA's signature knitwear is seen in the form of sweaters with layered neck detailing
and in a new interpretation of crotchet flowers - a mix of lace and merino wool.
Photography by Simon Armstrong
London based personal shopping and image consultancy reporting on fashion and beauty
Monday, 6 November 2017
Monday, 6 March 2017
Sabinna AW17 at London Fashion Week
Titled 'I still Love You', Sabinna's AW17 explores the first love and the romantic experience you feel as a teenager.
The struggle between staying true to yourself, not changing for other people but still trying to impress the person you love. Mixed feelings meet mixed materials with organic cotton check made in the UK
Video of the show's finale:
Signature sweatshirts delicately decorated with hand crochet flowers
or slogans like 'Be Mine or Go Away'.
Wanting love, without being confined by it, knitted corsets softly hug the waist.
Billowing silk organza in an original heart print.
Whilst sweet heart shapes adorn crochet tops and dresses
Dungarees with velvet details are both feminine and functional.
Colour palette of navy, burgundy and green is inspired by the colour of school uniforms ..
.. along with grown up rose gold woven in jacquard held by silk organza.
The struggle between staying true to yourself, not changing for other people but still trying to impress the person you love. Mixed feelings meet mixed materials with organic cotton check made in the UK
Video of the show's finale:
Signature sweatshirts delicately decorated with hand crochet flowers
or slogans like 'Be Mine or Go Away'.
Wanting love, without being confined by it, knitted corsets softly hug the waist.
Billowing silk organza in an original heart print.
Whilst sweet heart shapes adorn crochet tops and dresses
Dungarees with velvet details are both feminine and functional.
Colour palette of navy, burgundy and green is inspired by the colour of school uniforms ..
.. along with grown up rose gold woven in jacquard held by silk organza.


















