The American Eagle Has Landed in the UK

Last month, American Eagle Outfitters launched their 1st UK stores in Westfield London, Westfield Stratford and Bluewater.

To celebrate, they hosted a VIP launch party at their UK flagship store in Westfield London.

Cocktails, mini burgers and music set the scene for guests to browse through the store.

A store within a store, sweet pickings at the Aerie lingerie section.
Before the opening of the store, we were invited to view a selection of the Xmas collection on display in Greek St Soho.
For the festive season ripped jeans had a touch of sequins in the rips and snowflake intarsia jumpers sparkled.

Sweatshirts sported the cheery words of  Merry & Bright

Sequin chiffon slip dresses  were teamed with cosy chunky long cardigans and blankets

Aerie showed how to dress for Santa's visit in their loungewear .

And not forgetting what American Eagle Outfitters are renowned for - their great selection of jeans:

Danish brand Skagen launches new stand alone stores in London

Danish brand Skagen has opened two new stand alone stores in London – one in Westfield White City and the other in Westfield Stratford.

 Providing an insight to the Danish lifestyle the brand stocks products from watches and jewellery to leather bags and accessories. With a glass front, the brand goes for stylish minimalism but defnintely not plain.

 Inspired by the wide open seas that border the seaside village of Skagen, their Klassik watch collection introduces the new women’s leather watch with bright turquoise or coral leather strap as well as the more neutral sand and light grey straps. http://www.skagenwatch.co.uk/store/SkagenUK/en_GB/shop/womens/womens_watches.html#N=cas_f4_ntk_cs%3AKlassik&Nf=p_min_price|BTWN+0+259