London Fashion Week SS14 - People Watching

People watching during London Fashion Week is an added bonus whilst waiting for the next catwalk show.

Conceptual artist Pandemonia has her own unique style using latex.

Above she is on the front row for the Fashion International show at the 4 star Charing Cross hotel . Wearing a tasty candy pink and vanilla combo with raspberry pink accessories. Her faithful dog Snowy wears a matching raspberry collar.

At Freemason's Hall waiting for the Ong-Oaj Pairam show to start. The art deco makes a great backdrop for catwalk shows and exhibitions. And behind you can see part of the Graduate designers exhibition. P.S. Love Pandemonia's 'P' handbag.

View her website on: http://pandemonia99.blogspot.co.uk

 With Pandemonia on the front row of the Nico Didonna show is singer Beverley Knight and also New York singer Ariana Di Lorenzo from Ariana & the Rose.

http://www.beverleyknight.com/

http://arianaandtherose.com/

Milliner Tracy Rose is a regular at the shows and always wears one of her gorgeous creations.

Here she is in the press lounge of the main London Fashion Week venue at Somerset House

Check out more of her creations on the website: www.tracyrosehats.co.uk

People watching also passes the time whilst waiting for the shows to start:

Hilary Alexander, Fashion Director of the Daily Telegraph sitting next to TV presenter Jameela Jamil at the Holly Fulton show.

 Oliver Proudlock of Made In Chelsea fame at the Maria Grachvogel show.

Zoe Jordan SS13 Collection

Zoe Jordan had sophisticated youth, refined sportiness and tomboyish elegance in mind as she designed her SS13 collection.

 This is a carefree collection of short skirts, crop tops, t-shirt dresses with the more tomboy slouchy tees and joggers.

Soft tailoring and clean lines are the signature look for the day

.........infused with an eclectic mix of tribal sketches and sequined stardust harems.

 The sporty luxe spirit is seen in the embroidered boxing shorts, crop tops and varsity jackets.

The colour palette is a refreshing fruit cocktail of the pale watermelon and  the cool spearmint .....

......to the tangy oranges and ruby reds.

Prints ranged from the subtle cracked stone pattern to the brighter sunset stripes.

Fabrics: Flowing silks , metallics.......

........metallic spun tweeds and the gorgeous poppy red suede.

Loved the stunning but oh so impractical red suede bikini.

This season sees the introduction of Zoe Jordan footwear – a classic wedge design with strong flashes of vibrant bold colour.
Celebrities attending the show at London Fashion Week were:

Poppy Delevingne, Jameela Jamil and Zara Martin ...and...

Kelly Brook seen here with the designer herself.