Fashion powerhouse Superdry and Elite Model Look announce the UK’s freshest new model.

Last night, Elite Model Look and Superdry hosted one of the most successful modelling competitions of the year in pursuit of finding the freshest new model in the UK.

Now in its 7th year running, it’s the first time Superdry has teamed up with Elite Model UK as their official Fashion Partner.
Ten finalists took to the catwalk at Superdry’s flagship store, Regent Street, to showcase the latest Superdry Collection in front of a panel of judges, which included fashion experts from the teams at Elite, Superdry and, fashion designer, TV personality and Elite Model Look UK ambassador, Oliver Proudlock.

Oliver Proudlock

Fashion advocates, bloggers and editors were among some of the many guests who were entertained with beats from Femme while sipping on uniquely mixed Perrier based cocktails.

As well as showcasing the highlights from Superdry’s AW15 collection on the catwalk leading fashion influencer Sarah Mikaela from style blog Framboise Fashion worked closely with the Superdry styling team to add her unique take on two of the looks displayed on the catwalk.

The competition was tough but after a series of catwalk looks, the winners were announced as Chris Tydings and Charlotte Corn who will go on to compete for the UK at the Elite Model Look World Final in November held in China.

Winners: Charlotte Corn & Chris Tydings

 Charlotte Corn “We did the finale and we walked up and I was second, and they announced the Superdry winners, and Elllie was announced and I was so happy of her, and then our names were announced and I didn’t know what to do, I was just kind of standing there. I was just kind of in shock but so excited for China.”
 The stiff competition meant that two extra surprise winners were also announced as Kofi Morris Heather and Elli Jordan who will both feature in the next Superdry collection campaign.

Extra surprise winner: Elli Jordan

Elli Jordan “I heard my name, and then I was doubting it was my name, is that actually me it was just really weird and I was getting so emotional"

www.superdry.com

www.elitemodellook.com

Video of the women's catwalk show:

At the EMELI SANDÉ CHARITY GALA

Last week, I attended the Emeli Sandé Charity Gala held at the award winning Chuk89 venue in Mitcham Surrey. The charity called Serenge Project is close to the multi platinum singer's heart and
 is named after the birthplace of Emeli's father in Zambia. In accordance with Oxfam the charity supports the local community with education and medical help.

Before the gala began, it was time for some fun posing with celebrity stylist and Greece's Next Top Model judge, Leroy Dawkins.

Guests included glamorous TOWIE stars Lauren Pope and Sam Faiers ......

...stylish Made in Chelsea stars Oliver Proudlock and Rosie Fortescue....

More celebrities included TV presenter Prince Cassius (far left), Zara Martin (above),  Eastenders star Danny Dyer,  TV presenter Lilah Parsons and BBC's Strictly come Dancing stars:  Ola Jordan, Vincent Samone and Flavia Cacace .
Zara Martin took to the decks during the after party, which got everyone dancing into the late hours of the night.

Throughout the evening we enjoyed performances from comedian Doc Brown, soulful singing sensation Mica Paris and an exclusive acoustic set by Emeil Sandé herself.

The meal was a fantastic three course traditional Indian meal. Here I am seated with Jai'me Jan, fashion editor of BoyMeetsFashion

London Fashion Week SS15 - Celebrity Spotting!

London Fashion Week is not just about the clothes (well it is mainly) but also people watching and celebrity spotting!

Conceptual artiste Pandemonia is a fashion regular and designs/makes her own clothes. Today she chose classic chic in monochrome!  Check out Pandemonia on the front row at the Ashley Isham show.

Oliver Proudlock from Made In Chelsea looked dapper in a camouflage print suit. Just caught him before he jumped into a cab for the airport. He had to cut his London Fashion Week short to attend a friend's wedding in Italy - what a life!

An ex cast member of Made In Chelsea, Kimberley Garner also attended LFW. Here she was on her way to the Jamie Wei Huang show at Freemasons Hall.

Relaxing between shows at the ME London hotel's roof bar. Taking a selfie with TOWIE star Ferne McCann.

Musical talented celebrities included Delilah and Camilla Kerslake

Celebrity stylist Leroy Dawkins knows how to dress. The Greece's Next Top Model judge is looking European chic in his suits. Left Ben Sherman and top image in Marc Jacobs. That Macdonalds iPhone cover is Moschino of course!!

TV presenter Prince Cassius is busy interviewing fashionistas for street style. Looking dapper in monochrome

And last but not least is another regular attendee at LFW - milliner Tracy Rose wearing her fab creations.

London Fashion Week SS14 - People Watching

People watching during London Fashion Week is an added bonus whilst waiting for the next catwalk show.

Conceptual artist Pandemonia has her own unique style using latex.

Above she is on the front row for the Fashion International show at the 4 star Charing Cross hotel . Wearing a tasty candy pink and vanilla combo with raspberry pink accessories. Her faithful dog Snowy wears a matching raspberry collar.

At Freemason's Hall waiting for the Ong-Oaj Pairam show to start. The art deco makes a great backdrop for catwalk shows and exhibitions. And behind you can see part of the Graduate designers exhibition. P.S. Love Pandemonia's 'P' handbag.

View her website on: http://pandemonia99.blogspot.co.uk

 With Pandemonia on the front row of the Nico Didonna show is singer Beverley Knight and also New York singer Ariana Di Lorenzo from Ariana & the Rose.

http://www.beverleyknight.com/

http://arianaandtherose.com/

Milliner Tracy Rose is a regular at the shows and always wears one of her gorgeous creations.

Here she is in the press lounge of the main London Fashion Week venue at Somerset House

Check out more of her creations on the website: www.tracyrosehats.co.uk

People watching also passes the time whilst waiting for the shows to start:

Hilary Alexander, Fashion Director of the Daily Telegraph sitting next to TV presenter Jameela Jamil at the Holly Fulton show.

 Oliver Proudlock of Made In Chelsea fame at the Maria Grachvogel show.