SWAROVSKI PARTNERS WITH KARLIE KLOSS

To support the holiday season, Swarovski designed an online experience to reinforce the brand as a key gifting destination. Kicking off the experience, Swarovski partnered with Karlie Kloss to create digital content starring the global brand ambassador on her Klossy YouTube channel.

In the YouTube video, Kloss’ quirky and spontaneous personality shines through as she prepares for a holiday dinner. From food prep to an impromptu dance party, all while wearing Swarovski jewels, viewers get a chance to sneak a peek at Kloss’s holiday routine. Featuring some of the brand’s key fashionable pieces, the video reinforces the inherent sparkle of Swarovski for the holiday season. With such daring and unconventional content, Swarovski aims at engaging its audience while reaching out to millennials through subtle brand messaging. “Partnering with Karlie for this activation was a great way to break through the clutter, with a more daring and fresh take on the holiday season. We gave Karlie the freedom to express her authentic voice on her Klossy YouTube channel, as well as to choose the Swarovski jewels she liked the most.
 The result is a reflection of the Swarovski woman – confident, authentic, and always sparkling.”, indicates Yelena Aschberger, Vice President Digital Communication, PR & Events
 Going live on Kloss’s Klossy YouTube channel as of November 29th, the video will also be hosted later on Swarovski’s platforms as part of the full holiday digital activation. Central to this activation is an Advent Tree which will provide daily delight to shoppers during the weeks leading up to Christmas, starting December 1st. Behind each blue box is a surprise from friends of Swarovski as well as a chance to win selected Swarovski products.

www.swarovski.com/adventtree - Live December 1st

Klossy Youtube Channel

KARLIE KLOSS IS ANNOUNCED AS THE NEW FACE OF MANGO'S 'NEW METALLICS' APRIL TREND

Inspired by 90s grunge, New Metallics is the third trend to be featured in the brand’s advertising campaigns this Spring/Summer 2016.

 This time, the model given the task of representing the new trend is the American Karlie Kloss, who at the age of 23 has already been crowned one of the top models of her time.
 April focuses on 90s grunge with the New Metallics trend.
Among the collection are rock ‘n’ roll inspired elements including mini-dresses, boxy jackets and lots of denim alongside ankle boots, sneakers and a selection of heels.
 A mixture of elegant dresses and separates are finished with metallic detailing to give each outfits a hard edge twist. The collection uses sequins, silver tones and shiny finishes to revive the carefree appeal which singers such as Courtney Love and fans of Nirvana imposed on the decade of grunge.

 This new campaign, shot in early February in a studio in London, will hit the high street and the different advertising platforms this April.
 On this occasion, MANGO counted on Miranda Joyce and Paul Hanlon for make-up and hair respectively, as well as the musician Jamie Hince, leader of the band The Kills, who added rhythm to the photo shoot.
The famous indie rock singer was chosen to perform the song that will feature in the TV commercial, Future Starts Slow, featured on the Blood Pressures album released in 2011.
 Karlie Kloss, who has already collaborated with the brand on other occasions, declared: Working with MANGO to bring their rock-inspired, New Metallics collection to life was a lot of fun. The pieces in the collection are edgy and capture the energy from my shoot-turned-dance-party.

 The company is continuing with its change of strategy, based on stocking its stores with the latest trend garments every fortnight and on launching a different advertising campaign every month, featuring the trend of the moment together with the face that best defines it. Implemented in early February, the aim of this new strategy is to offer on-trend products in all its stores and to adapt the advertising media and tools to the digital age, in order to respond to speed and immediacy of the fast fashion world.

Ralph Lauren Fall 2016 Collection - New York Fashion Week

Ralph Lauren  presented the Fall 2016 Collection at New York Fashion Week.

 Karlie Kloss was among the models who walked in the show while actress Sienna Miller sat front row with the Lauren family.

MAX MARA WHITNEY BAG‏