Ralph Lauren’s Polo presents holographic 4D fashion event towering above The Lake at New York's Central Park

Ralph Lauren’s new Polo line for women presented its Spring ’15 collection during New York Fashion Week in a revolutionary runway event: a water-screen projection that towered above Manhattan’s Central Park, fusing fashion, art and technology.

The event was attended by hundreds of spectators including celebrities, runway faces and fashion editors including Kendall Jenner, Anna Wintour, Karlie Kloss and Ciara.

The holographic 4D fashion event also celebrated the grand opening of the Polo Flagship Store on Fifth Avenue, the brand’s first flagship spanning nearly 38,000 square feet over three floors.

Showcasing the complete new world of Polo for women alongside the Polo men’s collection, the new store also introduces Ralph Lauren’s first ever coffee shop, Ralph’s Coffee.

Ralph Lauren debuts their first ever Polo Women’s collection

The brand have crafted a series of cinematic videos and advertising imagery to support the debut of the first ever Polo Women’s collection. The campaign has been shot by acclaimed photographer Bruce Weber, who shot his first campaign for Ralph Lauren more than 30 years ago.
 Three mini films will be released for the activity “Are We Going Downtown?”, “Letters to Lauren” and “Record Store” with others due to for release throughout the course of the autumn.

Here's Are We Going Downtown: