Thursday, 9 April 2015

Binx becomes the face of Superga‏

Superga announce Binx, the world’s next Supermodel , as the new face for their SS15 campaign.


Not only does she feature in the shoot but she was also involved in the creative direction.
For Superga AW15, Binx will be designing a collection of 4 styles – her first foray into products.



Sunday, 22 March 2015

Butterfly Twists new SS15 Campaign Ad Films

Gabriella Loafer in Gold/White
For SS15, Butterfly Twists have brought out their first ever brand campaign with a series of short films showing their ballet pumps can be worn 'Anytime Anywhere'
Here are a few of the films - which one do you prefer?
The Kittens:


Gone Fishing:


Jacqui ballet pumps
Union Jack - Red

Foreign Exchange:


www.butterflytwists.com

Wednesday, 4 February 2015

DIESEL LAUNCH SS15 CAMPAIGN SHOT BY NICK KNIGHT‏

Resounding a clear siren for tolerance, equality and unconditional love, Diesel launches its SS2015 advertising campaign.


This is Diesel’s new year’s resolution. It’s rising above, it’s tolerance, inclusiveness, LOVE in the largest most unconditional sense possible. As Nicola Formichetti explains, “It’s elevating yourself. Elevating your spirit. Whatever it takes, however you do it. Wherever you are.” Conceived by creative director Nicola Formichetti and styled by Anna Trevelyan, the campaign will run with the hashtag #DieselHigh because of its provocative and optimistic implications—urging to live life in the moment and to enjoy the ride.


As Nicola says, “There are so many crazy things happening now that you don’t see people just having fun any more. The challenge was to work with an avant-garde photographer, Nick Knight, and get him to do something he’s rarely done – which is shoot people smiling. It feels spontaneous, like they are selfies and he’s just the one snapping the photo.”


The DNA of Diesel and the reignition that began with #DieselReboot evolves into #DieselHigh. #DieselReboot was about individuals celebrating their unique point of view and celebrating their creativity. From there, we moved on to the new communities in #WeAreConnected and now, we are creating a powerful, positive new energy for the world with #DieselHigh.


Credits:
Artistic Director: Nicola Formichetti
Creative Director: Jacob Wildschiødtz
Photographer: Nick Knight
Talent: Charlotte Free, Kiko Mizuhara, Winnie Harlow, Bruce, Sabrina, Gryphone O’Shea, Surren Senevirate

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