SS16 sees Kings of Indigo craft a nostalgic, American West inspired collection of Japanese and 1970s enthused work wear staple’s to run alongside K.O.I’s extensive denim repertoire.
Heritage, tradition and craftsmanship are dominant themes within Spring Summer, as this season appears to unfold the deeper roots behind K.O.Is attention to Japanese detail and emphases upon American work wear. This is best illustrated within the denim patchwork dungarees, a-line button down skirt and denim pinafore dress, synonymous with the dress of laboring women, who worked the fields c. WW1 and a nod to the liberation of women.
This utilitarian laborer aesthetic is continued in the Breton stipe which accents the collection. The stripe was first introduced to the French Navy in Great Britain and is now widely associated with Coco Chanel and her influence in liberating women from the constraints of the cinched silhouette. Further military references are channeled by the military field jacket, inspired by the original M65 jacket, and androgynous Chambray shirting, offering a cooler alternative to denim in the height of summer.
Japanese influences are also introduced into SS16 through The Kings interpretation of an old Japanese indigo check fabric from the early 1900’s. With its irregularities there’s an added charm to the collection, as the check adorns a linen kimono style belted shirt and similar styled dress. This injects Japanese workwear staples into the collection.
The denim soul of the brand, remains a strong focal point of the collection, as K.O.I’s classic styles are celebrated within the Royal Core section of the brand, while new high rise flare and oversized flare styles help to introduce more shapes into the collection.
London based personal shopping and image consultancy reporting on fashion and beauty
Saturday, 21 November 2015
Wednesday, 25 March 2015
Wednesday, 4 February 2015
DIESEL LAUNCH SS15 CAMPAIGN SHOT BY NICK KNIGHT
Resounding a clear siren for tolerance, equality and unconditional love, Diesel launches its SS2015 advertising campaign.
This is Diesel’s new year’s resolution. It’s rising above, it’s tolerance, inclusiveness, LOVE in the largest most unconditional sense possible. As Nicola Formichetti explains, “It’s elevating yourself. Elevating your spirit. Whatever it takes, however you do it. Wherever you are.” Conceived by creative director Nicola Formichetti and styled by Anna Trevelyan, the campaign will run with the hashtag #DieselHigh because of its provocative and optimistic implications—urging to live life in the moment and to enjoy the ride.
As Nicola says, “There are so many crazy things happening now that you don’t see people just having fun any more. The challenge was to work with an avant-garde photographer, Nick Knight, and get him to do something he’s rarely done – which is shoot people smiling. It feels spontaneous, like they are selfies and he’s just the one snapping the photo.”
The DNA of Diesel and the reignition that began with #DieselReboot evolves into #DieselHigh. #DieselReboot was about individuals celebrating their unique point of view and celebrating their creativity. From there, we moved on to the new communities in #WeAreConnected and now, we are creating a powerful, positive new energy for the world with #DieselHigh.
Credits:
Artistic Director: Nicola Formichetti
Creative Director: Jacob Wildschiødtz
Photographer: Nick Knight
Talent: Charlotte Free, Kiko Mizuhara, Winnie Harlow, Bruce, Sabrina, Gryphone O’Shea, Surren Senevirate
This is Diesel’s new year’s resolution. It’s rising above, it’s tolerance, inclusiveness, LOVE in the largest most unconditional sense possible. As Nicola Formichetti explains, “It’s elevating yourself. Elevating your spirit. Whatever it takes, however you do it. Wherever you are.” Conceived by creative director Nicola Formichetti and styled by Anna Trevelyan, the campaign will run with the hashtag #DieselHigh because of its provocative and optimistic implications—urging to live life in the moment and to enjoy the ride.
As Nicola says, “There are so many crazy things happening now that you don’t see people just having fun any more. The challenge was to work with an avant-garde photographer, Nick Knight, and get him to do something he’s rarely done – which is shoot people smiling. It feels spontaneous, like they are selfies and he’s just the one snapping the photo.”
The DNA of Diesel and the reignition that began with #DieselReboot evolves into #DieselHigh. #DieselReboot was about individuals celebrating their unique point of view and celebrating their creativity. From there, we moved on to the new communities in #WeAreConnected and now, we are creating a powerful, positive new energy for the world with #DieselHigh.
Credits:
Artistic Director: Nicola Formichetti
Creative Director: Jacob Wildschiødtz
Photographer: Nick Knight
Talent: Charlotte Free, Kiko Mizuhara, Winnie Harlow, Bruce, Sabrina, Gryphone O’Shea, Surren Senevirate








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