SALVATORE FERRAGAMO RELEASE SS16 CAMPAIGN 'THE SPLENDOR OF LIFE'

This season Salvatore Ferragamo creative director Mssimiliano Giornetti unveils an uplifting new chapter in the Italian luxury Maison’s visual communications with Lo Splendore Della Vita (The Splendor of Life), a campaign concept inspired by founder Salvatore Ferragamo’s lifelong belief that there is no limit to beauty or the pursuit of perfection.

 The print and digital campaign depicts the timeless lifestyle of the sophisticated globetrotter, evoking the inherently Italian notion of lo splendore della vita, that luxurious quest for pleasure and delight, effortlessly achieved at one’s own pace and locale.

 Shot by acclaimed photographer Craig McDean, lightness and sensuality abound in the print campaign imagery, which showcases the fresh and graphic colouring at the heart of Giornetti’s S/S16 ready to wear and accessories collections

MANGO ANNOUNCES KENDALL JENNER AS NEW FACE - SS16 - TRIBAL SPIRIT COLLECTION

MANGO presents Tribal Spirit, the first of four trends to be showcased in advertising campaigns this spring-summer 2016.
The brand reveals the news just days after announcing a new company strategy based on fast fashion and the launch of a different advertising campaign every month, featuring the trend of the moment together with the face that best defines it.
 On this occasion the firm counted on the famous American model Kendall Jenner to model a collection of uncontained beauty and cultural fusion, typical of the wildest savannah.

 Tribal Spirit is the ethnic-inspired trend for February. The combination of printed fabrics and suede enlivens the natural character of a regular trend during the summer season. An explosion of earth tones, with colours such as mustard, browns, camel and sand are combined with an abundance of accessories to produce outfits of a tribal and free-spirited influence.

 On the collection and her latest assignment Kendall said:
 "I am delighted to have been chosen to present the Tribal Spirit part of the collection. I love wearing the designs, fabrics and shapes - they really speak of the allure of nature which I know this collection was inspired by. The shots we created on set reflect the natural undertones of the collection while showing really beautiful, striking pieces! It was a great shoot and working with the entire Mango team was an amazing experience!"

The shoot also counted on Lucia Pieroni and Paul Hanlon for make-up and hair, respectively.
 The campaign will be visible on the streets and on the brand’s various advertising platforms from 1 February.