True Religion launch their colourful stretch corduroy jeans collection

True Religion have come out with colours blazing in the new stretch corduroy jeans range.

The women’s Brooklyn stretch cords  are cropped  just above the ankle. 

They’re lightweight with a narrow 24 wale cord and have a soft velvet-like texture.

Fabric 70% cotton 30% polyester

Colours are in a bright faded shades of : Bright Red, Limeade( green), Optic  White and Pineapple (yellow)

Available at the True Religion Covent Garden store, Harrods and Selfridges from £120

To promote the launch of this new collection True Religion produced the short video - The Legend Of Kid Corduroy" inspired by the film "High Noon" - except that this one is in glorious Technicolor!

True Religion SS12 ad campaign - The Maverick

The final ad poster for True Religion’s  SS12 campaign ‘True American’ is The Maverick.

Model :Julia Dunstall is the independent and non conformist Maverick
Photographer: Alexi Lubomirski
*   Stylist: Patti Wilson
*   Makeup Artist: Dotti
*   Hair Stylist: Ben Skervin
*    Location: Ahmanson Ranch, Calabasas, California


The key looks for this collection:
LEATHER biker jackets, worn with cropped pants and fringed vests.
EXPERIMENTAL WASHES: Bleached, faded wash and tie dye in all pieces from skinny jeans to minishirts.
POLKA DOT: This gives the Wild West look an update. Screen painted in bold shades of red, navy , grey and black.
www.truereligionbrandjeans.com

Image provided by Modus PR

True Religion SS12 ad campaign- 2nd poster

Here's The Bohemian ad poster for True Religion’s  SS12 campaign ‘True American’.

 Model :Tallulah Morton is the Boho darling  

Photographer: Alexi Lubomirski
*   Stylist: Patti Wilson
*   Makeup Artist: Dotti
*   Hair Stylist: Ben Skervin
*    Location: Ahmanson Ranch, Calabasas, California

LOVE AND HAIGHT 
This collection was inspired by San Francisco’s famed Haight-Ashbury district during the counterculture 1960s. It will feature vintage denim reworked into patchwork bellbottoms, short slouchy bib overalls, and the cutoff shorts in a mix of light and dark washes. 
TROUSERS are the Bohemian hippie era of the ’70s- high-waisted trouser pant with full flare at the leg. Made of 100% cotton, these retro-inspired pieces come in a kaleidoscopic range of colors including lawn green, sunflower yellow, cherry red and royal blue, plus a super-cool bleached style for a modern twist. Offered in a range of light to heavyweight denim.
The RAILROAD line is a key style for the Bohemian look with  vintage-inspired denim in stretchy but soft fabric with a worn-in feel and look obtained through an exclusive whiskering technique. The styles include a vest, short and cropped pant.

www.truereligionbrandjeans.com

Image provided by Modus PR

True Religion New SS12 Ad Campaign

True Religion’s  SS12 campaign ‘True American’ started yesterday along with the relaunch of their e-commerce website with its  new ‘Unstitched ‘ blog

The ad campaign is based on four iconic characters and personalities to define True Religion:

The Wanderer, The Rebel, The Bohemian and The Maverick .

Here’s Alicia Rountree as The Wanderer with her free spirit attitude

The optic white skinny jeans are the Shannon from the new Lonestar collection

Price £148.22

The Lone star collection is inspired by the vitality of the West and the style is a feminine take on classic western wear. Also available in seal, baby lime

www.truereligionbrandjeans.com

True Religion Stretch Leather Leggings

The Casey Leather Leggings are £685 and stocked in Selfridges and Harrods.

Image provided by Modus PR