Tuesday, 13 March 2018

Hotter partner with Marie Curie To Create Daffodil Print Shoe

Hotter announce Marie Curie as their first official charity partner and have celebrated the partnership by launching a limited edition Mabel shoe with a signature Marie Curie daffodil print inspired by Marie Curie’s iconic emblem.

2,000 pairs of  Hotter’s popular Mabel shes have been given a Marie Curie daffodil makeover. The Daffodil trainer is practical, pretty and perfect for the transitional season. Made from premium canvas material with lightweight, shock-absorbing soles, Hotter’s everyday shoe is the perfect way to donate, wear the daffodil and show support for Marie Curie all season long. For every pair sold, £20 will go to Marie Curie helping to fund an hour of Marie Curie nursing care for someone living with a terminal illness
The shoe is available to buy for £45 from all Hotter stores nationwide and online to mark the launch of Marie Curie’s Great Daffodil Appeal, the charity’s biggest annual fundraiser.


Throughout 2018, Hotter stores and staff will be working hard to raise as much money as possible for the terminal illness charity by taking part in fundraising danceathons, cycle races and tea parties. Marie Curie are dedicated to helping people living with a terminal illness and their families make the most of the time they have together by delivering expert hands-on care, as well as providing emotional and practical support. Marie Curie fundraise in order to provide care and support to people living with a terminal illness and their families while helping to fund research and campaign for better ways of providing end of life care.



Saturday, 28 May 2016

Rihanna chooses PORTS 1961 Bee Sneakers



Rihanna chooses PORTS 1961 Womenswear signature Bee Sneakers. She wears the best seller, in white leather

Saturday, 13 February 2016

Keds Celebrate 100 Years with Allison Williams and Ciara

KEDS and Refinery29 kicked off NYFW and celebrated the iconic brand’s 100th year anniversary with host and Creative Director of the new Keds Collective, Allison Williams.

Guests enjoyed a live performance by global shoe collaborator and Keds collective member, Ciara and a DJ set by Harley Viera-Newton.

The centennial event was also attended by a number of influencers including Billie J D Porter, Jamie Chung, Ty Hunter and Shaun Ross who came together to toast Keds’ milestone!

Jamie Chung
Billie JD Porter

The party was a celebration of the brand’s historical 100 years and the recent announcement of the Keds Collective, a diverse group of notable tastemakers from the fashion, music, art, and technology sectors who represent the brand’s commitment to female empowerment and individuality.

Throughout 2016, Keds is continuing their global Ladies First platform, unveiling a new Spring ’16 ad campaign and introducing fresh product innovations.

Tuesday, 5 February 2013

Keds launches its first multimedia campaign featuring Taylor Swift.


Keds new campaign featuring Taylor Swift is titled ‘Bravehearts’ referring to www.bravehearts.com , a new online fashion and lifestyle destination site where girls can be inspired to live fearlessly, define their individual style, showcase moments of bravery and learn about Taylor Swift’s personal story.
 

Alongside Swift in a few of the images will be five brave girls. You will be able to read their;individual stories of strength on www.bravehearts.com

The images are shot in Swift’s hometown of Nashville, at the train station, a guitar shop and record store with the phrase ‘Here’s to the brave girls’ over the top.

The campaign shows the authentic Keds style in a new fashion light whilst providing personal story telling of bravery

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