SUKI WATERHOUSE BECOMES THE FACE OF SUPERGA FOR SPRING / SUMMER 2014

Superga UK are pleased to announce British actress and model Suki Waterhouse as the face of their Spring / Summer 2014 campaign due to launch March 2014. The campaign will depict the brand’s laid-back yet stylish ethos through defining Sprezzatura. Sprezzatura, the Italian art of looking good without seemingly trying.

Sprezzatura encompasses a certain nonchalance; an effortlessly casual grace that Italian fashion does best. Easily described as an artful dishevelment, the style needs not boast the thought and concept that has created an outfit, instead lending a modern interpretation to a timeless notion.

www.superga.co.uk

Keds new American Inspired Sneaks for AW13 - The Champion Patriotic

Keds new American inspired sneaks, the Champion Patriotic in printed canvas upper, cushioned insole and textured rubber outsole.

 Top left to right:

Mariner red stripe

http://en.keds.co.uk/store/SiteController/kedsUK/ChampionPatriotic/prod2760012/catId/cat3910502/stockNumber/WF48138/skuId/***5********WF48138*M070/subCatId/cat3950512/showDefaultOption/true/productdetails

Navy star

http://en.keds.co.uk/store/SiteController/kedsUK/ChampionPatriotic/prod2760012/catId/cat3910502/stockNumber/WF48138/skuId/***5********WF48138*M070/subCatId/cat3950512/showDefaultOption/true/productdetails

Bottom

Cream star

http://en.keds.co.uk/store/SiteController/kedsUK/ChampionPatriotic/prod2760012/catId/cat3910502/stockNumber/WF48138/skuId/***5********WF48138*M070/subCatId/cat3950512/showDefaultOption/true/productdetails

Keds launches its first multimedia campaign featuring Taylor Swift.

Keds new campaign featuring Taylor Swift is titled ‘Bravehearts’ referring to www.bravehearts.com , a new online fashion and lifestyle destination site where girls can be inspired to live fearlessly, define their individual style, showcase moments of bravery and learn about Taylor Swift’s personal story.

 

Alongside Swift in a few of the images will be five brave girls. You will be able to read their;individual stories of strength on www.bravehearts.com

The images are shot in Swift’s hometown of Nashville, at the train station, a guitar shop and record store with the phrase ‘Here’s to the brave girls’ over the top.

The campaign shows the authentic Keds style in a new fashion light whilst providing personal story telling of bravery

www.keds.co.uk