Superga UK are pleased to announce British actress and model Suki Waterhouse as the face of their Spring / Summer 2014 campaign due to launch March 2014. The campaign will depict the brand’s laid-back yet stylish ethos through defining Sprezzatura. Sprezzatura, the Italian art of looking good without seemingly trying.
Sprezzatura encompasses a
certain nonchalance; an effortlessly casual grace that Italian fashion
does best. Easily described as an artful dishevelment, the style needs
not boast the thought and concept that has created an outfit, instead
lending a modern interpretation to a timeless notion.
