EBAY LAUNCHES 'CURVE FASHION HUB' DESTINATION

eBay has unveiled a striking new campaign to celebrate the launch of its new Curve Fashion Hub. The impactful imagery features a talented trio of ambassadors including one of the world’s most influential plus size models; Tess Holliday, the nation’s first Curve fashion columnist; Callie Thorpe and Britain’s first Asian Curve model; Bishamber Das.

 Serving as a one-stop shopping haven, the new Curve Fashion Hub will showcase a diverse range of Curve fashion items from sizes 18 – 36, allowing British women to shop with ease and confidence. The hub will offer instant inspiration allowing shoppers to browse the best of the high street, alongside boutique sellers and big name brands, including Very, Boohoo, Littlewoods and Figleaves. Today, nearly half of British women are a size 16 or above with ‘Curve Fashion’ proving to be one of the most coveted style categories on eBay.

 Curve Ambassador Tess Holliday, stated: “I’m so happy to be working with eBay for the launch of the Curve Fashion Hub. Both Bishamber and Callie are absolute trailblazers and it was incredible to be able to encourage women to reset the outdated rules of style that we’ve been told for far too long. When eyes around the world are looking to the runways of the likes of New York and London, there has never been a more important time for us to show fashion at all sizes - as after all - women don’t just come in one size. Ultimately, I want British women to be able to wear whatever makes them feel amazing.”

EXACT MATCH - Lisa Riley wears Yours Clothing

Direct link:

http://www.yoursclothing.co.uk/orange-kimono-style-midi-dress-with-split-front-panel-detail-p

Alison Hammond Wears Yours Clothing dress

http://www.yoursclothing.co.uk/scarlett-jo-midnight-blue-gold-foil-chiffon-maxi-dress-p

The latest partywear pieces from Chesca

www.chescadirect.co.uk

Direct Chesca link to House of Fraser

http://www.houseoffraser.co.uk/Chesca+Women/BRAND_CHESCA_03,default,sc.html

 Direct Chesca link to John Lewis

http://www.johnlewis.com/chesca/brand

MARINA RINALDI ATELIER LAUNCH PARTY

Luxury curvy brand Marina Rinaldi, part of the Italian Max Mara Group, celebrated the launch of a new atelier in London.

The cocktail party was held in the new flagship – a three-floor George III style townhouse, located at
 5 Albemarle Street, Mayfair.

There was a DJ set by Neneh Cherry and a special live performance from singer, Elli Ingram, both of whom wore Marina Rinaldi.

The evening was enjoyed by guests from the celebrity and social scene including Carrie Fisher, Kelis, Josephine de la Baume, Miquita Oliver and Zara Martin.

The new Marina Rinaldi boutique will be the exclusive global stockist of two capsule collections, one for day and one for evening. This will complement the seasonal collections which cover all areas of a curvy woman’s wardrobe – from casualwear to formal urban style, to functional, comfortable clothes that do not crease and are perfect for travel, and a wide range of must-have accessories.

And to honour the new flagship store - Marina Rinaldi bring out a new Albemarle capsule collection with a design of the store's facade

 Founded in 1980, Marina Rinaldi is a pioneering brand in the market for luxury collections in a sizes 14–28. With over 300 stores worldwide, the new boutique in London aims to offer a more personal service in an atelier style environment. The store is a luxurious, yet unintimidating space, where size is celebrated and women can feel relaxed and enjoy the shopping experience.

Debenhams Oxford Street Store Introduces Size 16 Mannequins

Debenhams’ Oxford Street store made history by becoming the first on the high street to permanently introduce size 16 mannequins.

Says Debenhams Director Ed Watson, “The average British woman is a size 16, but the high street has been showing them clothing on a mannequin that is three sizes smaller…   until now.
“And what better way to showcase our commitment to promoting body confidence than by making the mannequins central to our new Oxford Street flagship, which will be an example of best practice for our stores in the UK and internationally when it launches next month.

Equalities Minister, Jo Swinson, who has been leading a Government drive to promote body confidence among women, was on hand to welcome the mannequins to Debenhams’ store on Europe’s busiest shopping street today.
Minister for Women and Equalities Jo Swinson said:   “The images we see in the world of fashion are all pretty much the same – it’s as if there’s only one way of being   beautiful. Yet nine in 10 people say they would like to see a broader range of body shapes shown in advertising and the media. That’s why the government has fought hard to challenge our looks-obsessed culture. Our Body Confidence campaign has been working with the retail industry and others to encourage a diverse range of models.
“Debenhams are setting a great example by celebrating a wide range of women in its fashion imagery, recently including a paralympian and a model in her sixties. They are also leading the way by introducing size 16 mannequins into their flagship store.
 

TOWIE star Gemma Collins Launches New Plus Size Clothing Collection

TOWIE star Gemma Collins Launches New Plus Size Clothing Collection

www.gemmacollinsofficial.com

Never desiring to be stick thin in order to look and feel glamorous, the gorgeously curvy Gemma has designed her own debut plus-size clothing collection as she herself has struggled to find flattering and fashionable clothing in anything bigger than a size 14. 

 Above is the St Tropez vest dress worn with Nice the matching waterfall style cardigan.

The dress is £45 and cardigan is £50. Both in silky jersey fabric with tassel and chain design.

The Holland is a very pretty A-line tunic/shift dress with cut-work flowers on the front and sleeves. In black but with contrasting nude or fuchsia lining to make the cutwork details really stand out. Shown above with nude lining. Price £75

Above is the Johannesburg, a dipped hem t-shirt dress with zebra print price £35. Worn here over leggings and with the Zanzibar, a short sleeved zebra print cardigan. Zanzibar price £30

All pieces are named after exotic places but Gemma doesn't forget her roots and names this classic dress the Essex. The ponti jersey dress comes in black, beige and fuchsia. Price £65

The collection includes maxi dresses, tops, blazers, waterfall cardigan and wrap dresses available in sizes 16-22.

Prices start at £30