TV Personality Lisa Riley Debuts New Clothing Range: Just Be You, Exclusively on Ideal World

Best known for her role in Emmerdale, TV personality Lisa Riley has been a style icon for the plus size industry for years. After winning multiple plus size awards and being an ambassador for many high street stores, Lisa decided to launch her very own clothing label, Just Be You, to overcome the disappointment in styles offered to her.

And it’s all available in sizes S to XXL (8-26.) Available exclusively from Ideal World,

http://www.idealworld.tv/Promotions/Fashion+Hub/Brand--Just+Be+You

 Each garment in the collection is designed to showcase that everyone can be fashionable and stylish, no matter what. Aimed to suit all types of body size, Just Be You is not only a collection of clothing, but a range of garments designed to make you feel condient, sexy and beautiful.
 From luxurious fabrics and prints, to chiffon pieces with a touch of something special, as well as key staple pieces for this season, Just Be You has it’s focus on fashion, style and comfort.

Every item in the range is designed and manufactured here in the UK, and Just Be You is proud to be an all British brand.

Lisa Riley pictured out in her Lavitta top - Get the Look

Direct link:

http://www.lavitta.co.uk/black-shadow-flower-chiffon-slve-tunic

EBAY LAUNCHES 'CURVE FASHION HUB' DESTINATION

eBay has unveiled a striking new campaign to celebrate the launch of its new Curve Fashion Hub. The impactful imagery features a talented trio of ambassadors including one of the world’s most influential plus size models; Tess Holliday, the nation’s first Curve fashion columnist; Callie Thorpe and Britain’s first Asian Curve model; Bishamber Das.

 Serving as a one-stop shopping haven, the new Curve Fashion Hub will showcase a diverse range of Curve fashion items from sizes 18 – 36, allowing British women to shop with ease and confidence. The hub will offer instant inspiration allowing shoppers to browse the best of the high street, alongside boutique sellers and big name brands, including Very, Boohoo, Littlewoods and Figleaves. Today, nearly half of British women are a size 16 or above with ‘Curve Fashion’ proving to be one of the most coveted style categories on eBay.

 Curve Ambassador Tess Holliday, stated: “I’m so happy to be working with eBay for the launch of the Curve Fashion Hub. Both Bishamber and Callie are absolute trailblazers and it was incredible to be able to encourage women to reset the outdated rules of style that we’ve been told for far too long. When eyes around the world are looking to the runways of the likes of New York and London, there has never been a more important time for us to show fashion at all sizes - as after all - women don’t just come in one size. Ultimately, I want British women to be able to wear whatever makes them feel amazing.”

EXACT MATCH - Lisa Riley wears Yours Clothing

Direct link:

http://www.yoursclothing.co.uk/orange-kimono-style-midi-dress-with-split-front-panel-detail-p

Exact Match - Lisa Riley wearing Lavitta

Alison Hammond Wears Yours Clothing dress

http://www.yoursclothing.co.uk/scarlett-jo-midnight-blue-gold-foil-chiffon-maxi-dress-p

Support grows for the World's Largest Bra

D Williams, the leading online fashion retailer has revealed today bumper sales of the world’s largest strapless bra, spurred by the growth in average UK cup sizes.

 Sales have swelled by a massive 378% compared to last year, as women with larger cup sizes opt for JD Williams’ versatile multi way style. The average bra size in Britain has gone from 34B to 36D in the past decade as the trend for curvy figures and breast surgery has increased.
 Last year JD Williams launched the world’s largest strapless bra, which goes up to size 42L and caters for bustier beauties who struggle to find bras to fit and flatter.
 Joanna Holmes, Lingerie Head of Buying at JD Williams comments: “We want to reassure the curvier lady that they don’t have to choose between support and style when it comes to bigger bras. The world’s largest strapless bra isn’t only pretty and delicate - and can even be worn strapless whatever your size - it also uses a hidden science to offer incredible support.”

 The multi-way bra– which can be worn conventionally, strapless, cross back, halter-neck and asymmetrically comes in an array of feminine colours and features leaf embroidery and incredible lace detailing – far from the over the shoulder bolder holders of old, where comfort came before style in the underwear stakes.
Clever hidden technology in the bra means no more chunky straps and uncomfortable padding. Joanna continued: “Silicone elastic is used along the neckline and under-band to ensure security and bones in the vertical and side seams provide additional uplift.”
The World’s Largest Strapless Bra is available from £9 in size 38-50 B – L in Purple, Mocha, Red, Black & White
Direct link:

World's Largest Strapless Bra:

New premium plus size brand Studio 8 Launches‏

Studio 8 is a new brand created exclusively for fashion discerning women size 16-24 who deserve premium and stylish clothing for ever occasion.

 Derived from established womenswear brand Phase Eight, Studio 8 delivers quality through their fabrics, exclusive prints and flattering shapes with the aim to provide women with contemporary wardrobe pieces that look and feel amazing to wear.

 Launching in July 2015 in selected UK and international department store concessions including John Lewis, Debenhams and House of Fraser, the brand is now available to buy from its dedicated website www.studio-eight.com

 Listening to women who find shopping for their shape difficult and demoralising, Studio 8’s dedicated design team have worked on the range to ensure that every element from initial sketch to the finished collection has the customer and their entire clothing demands in mind.
 Fabrics include: corded lace, embossed jacquards, modern scuba and coloured silks.
Studio 8 makes an conscious effort to cater for all body shapes: accentuate the bust with a wrap top, highlight the waist with an a-line skirt, skim the body with a tunic top and their trousers, jeans sit high on the waist to look great and feel comfortable.

 The first collection provides capsule transitional pieces that will last the season with influences from the latest fashion trends. Graphic checks, stripes, tartans and geo prints are cut about, reversed , tucked and draped for a modern dimension that flatters the figure.

 A navy jumpsuit drapes on the neckline, cinches at the waist and tapers at the leg for the perfect hourglass silhouette.

Florals are kept contemporary with painted and hand drawn prints on daywear to bright oversized blooms on occasion dresses

 whilst classic black dresses are made special with sheer sleeves and lace panels.

 Coats vary from a classic waterfall trench belted at the waist to a modern poncho style with graphic stripe, with a diagonal cut skimming the hips to work perfectly when paired with slim leg trousers.

 Colour palette: monochrome, neutrals, jewel tones, dusky pastels and pops opf cobalt blue, red and tangerine to suit all tastes.

WITT International SS15

Available in sizes 10 -30 WITT international is the one stop shop for the 50 plus woman. 

www.witt-international.co.uk

The latest partywear pieces from Chesca

www.chescadirect.co.uk

Direct Chesca link to House of Fraser

http://www.houseoffraser.co.uk/Chesca+Women/BRAND_CHESCA_03,default,sc.html

 Direct Chesca link to John Lewis

http://www.johnlewis.com/chesca/brand

Debenhams Oxford Street Store Introduces Size 16 Mannequins

Debenhams’ Oxford Street store made history by becoming the first on the high street to permanently introduce size 16 mannequins.

Says Debenhams Director Ed Watson, “The average British woman is a size 16, but the high street has been showing them clothing on a mannequin that is three sizes smaller…   until now.
“And what better way to showcase our commitment to promoting body confidence than by making the mannequins central to our new Oxford Street flagship, which will be an example of best practice for our stores in the UK and internationally when it launches next month.

Equalities Minister, Jo Swinson, who has been leading a Government drive to promote body confidence among women, was on hand to welcome the mannequins to Debenhams’ store on Europe’s busiest shopping street today.
Minister for Women and Equalities Jo Swinson said:   “The images we see in the world of fashion are all pretty much the same – it’s as if there’s only one way of being   beautiful. Yet nine in 10 people say they would like to see a broader range of body shapes shown in advertising and the media. That’s why the government has fought hard to challenge our looks-obsessed culture. Our Body Confidence campaign has been working with the retail industry and others to encourage a diverse range of models.
“Debenhams are setting a great example by celebrating a wide range of women in its fashion imagery, recently including a paralympian and a model in her sixties. They are also leading the way by introducing size 16 mannequins into their flagship store.
 

TOWIE star Gemma Collins Launches New Plus Size Clothing Collection

TOWIE star Gemma Collins Launches New Plus Size Clothing Collection

www.gemmacollinsofficial.com

Never desiring to be stick thin in order to look and feel glamorous, the gorgeously curvy Gemma has designed her own debut plus-size clothing collection as she herself has struggled to find flattering and fashionable clothing in anything bigger than a size 14. 

 Above is the St Tropez vest dress worn with Nice the matching waterfall style cardigan.

The dress is £45 and cardigan is £50. Both in silky jersey fabric with tassel and chain design.

The Holland is a very pretty A-line tunic/shift dress with cut-work flowers on the front and sleeves. In black but with contrasting nude or fuchsia lining to make the cutwork details really stand out. Shown above with nude lining. Price £75

Above is the Johannesburg, a dipped hem t-shirt dress with zebra print price £35. Worn here over leggings and with the Zanzibar, a short sleeved zebra print cardigan. Zanzibar price £30

All pieces are named after exotic places but Gemma doesn't forget her roots and names this classic dress the Essex. The ponti jersey dress comes in black, beige and fuchsia. Price £65

The collection includes maxi dresses, tops, blazers, waterfall cardigan and wrap dresses available in sizes 16-22.

Prices start at £30