New for 2010 from Eau Thermal Avene

New for 2010 from Eau Thermal Avenue are the following products:

Tolerance Extreme Range.

Great news for those with hypersensitive and allergic skins, Eau Thermale Avene has improved its Tolerance Extreme range with a pioneering tube technology called D.E.F. I.2 (Depositif Exclusive Formule Intacte)

Now I hear you say -how does that help sensitive skin, it has nothing to do with the actual ingredients?  Indirectly it does because the new flip cap opening is devised with this new technology which prevents air oxidisation and contamination of the ingredients, therefore ensuring we apply a pure bacteria free cleanser or moisturiser every time.

How does it work? Well the system works by allowing you to flip the cap, squeeze the tube and the product to flow out. Nothing special there – but what is special is that it doesn’t allow any air or any of the product to flow back in the tube, so keeping what’s left inside sterile and bacteria free. 

This means Avene no longer has to package their product in the three day mono-dose vials to keep everything sterile, now with the 50ml size tubes we have the flexibility of using the product as and when needed.

The Tolerance Extreme range includes a no rinse cleansing lotion and a soothing anti-irritating cream for the face and neck.  The products are formulated with a minimum of pure and safe ingredients to minimise the risk of irritation or allergic reaction, and are free from preservatives, parabens, fragrances and emulsifiers. This is then manufactured and packaged under sterile conditions. So it’s good to know that with the new tube technology all this hard work would not be in vain once the tube is opened.

New Sensitive Skin Suncare Range

 Also improved this year is the newly reformulated specialist range of sunscreens enabling those with hypersensitive or allergic skins to benefit from paraben and alcohol-free sun care products which are water resistant and offer a long lasting UV protection.

SPF range from 20 moderate protection to 50+ very high protection, depending on your skin type and the strength of the sun. For extremely sensitive or intolerant skin there is the SPF50+ White High Protection Cream which is a fragrance free 100% mineral screen with no chemical filters.

Eau Thermale Avene has something else to celebrate this year – its 20^th anniversary.

First launched in France in 1990, it reached the UK in 2000. All products are based on Avene thermal spring water which is renowned for its therapeutic properties. (apparently discovered around the 1730’s when locals noticed a horse with a severe skin disease had cured itself by drinking and rolling in the waters).
The water’s low mineral and salt content is ideal for sensitive skin and its high silica content soothes and softens the skin.