Online
Fashion Game Enables Players to “help grant wishes to children with
life-threatening medical conditions” by playing Fashion Week Live
Ethical Goods, a pioneering company that creates
mutually beneficial partnership between charities and companies, has released its
first ever ethical fashion label. The EG label will be seen in a new online
game called Fashion Week Live
which is the first interactive social
network experience to authentically represent the fashion industry. The new
ethical label will stand alongside some of the world’s biggest fashion labels.
Ethical Goods, 505 Games, a
global publisher of video games, Funcom, a world- leading independent developer
and publisher of online games, and IMG Worldwide (IMG), the global sports, fashion and media company,
have launched the unique game and opened
it to players world-wide.
Ethical Goods has
masterminded an innovative alliance with the world’s largest wish-granting
organization, Make-A-Wish® as the exclusive charity in Fashion
Week Live. As part of the association, players of Fashion Week Live will be able to buy virtually branded
fashion items through the Ethical Goods label as a way to donate through play. 56%
of the purchase price of each item sold will go directly to benefit Make-A-Wish.
As part of
the
Fashion Week Live gameplay
narrative, players will take part in in-game tasks and opportunities which are
based on and reflect the global mission of Make-A-Wish: to grant the wishes of
children with life-threatening medical conditions to enrich the human
experience with hope, strength and joy.
Fashion Week Live challenges players to forge
a career for themselves within the fashion world where they can rise in the
ranks and interact with top designers, models and make-up artists. Start
playing Fashion Week Live via www.ethical-goods.com/fashionweeklive
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