Zoe Jordan SS13 Collection

Zoe Jordan had sophisticated youth, refined sportiness and tomboyish elegance in mind as she designed her SS13 collection.

 This is a carefree collection of short skirts, crop tops, t-shirt dresses with the more tomboy slouchy tees and joggers.

Soft tailoring and clean lines are the signature look for the day

.........infused with an eclectic mix of tribal sketches and sequined stardust harems.

 The sporty luxe spirit is seen in the embroidered boxing shorts, crop tops and varsity jackets.

The colour palette is a refreshing fruit cocktail of the pale watermelon and  the cool spearmint .....

......to the tangy oranges and ruby reds.

Prints ranged from the subtle cracked stone pattern to the brighter sunset stripes.

Fabrics: Flowing silks , metallics.......

........metallic spun tweeds and the gorgeous poppy red suede.

Loved the stunning but oh so impractical red suede bikini.

This season sees the introduction of Zoe Jordan footwear – a classic wedge design with strong flashes of vibrant bold colour.
Celebrities attending the show at London Fashion Week were:

Poppy Delevingne, Jameela Jamil and Zara Martin ...and...

Kelly Brook seen here with the designer herself.