Clements Ribeiro SS14 re-imagines tourists in Rio – partly retro tropical glamour, partly street-savvy fashionista. Inspired by the designers’ collection of 30s-40s butterfly trays from Rio, it started with the prints: a tropical floral enveloping a postcard photo of the Rio Bay is the obvious centrepiece. Ferns and parrots make up other tropical themes.
The iconic black and white wavy pattern of the Copacabana pavement makes a graphic counterpoint whilst the ruffled pencil skirt defines the tropical silhouette. Shorter swing skirts and dresses also introduce a fresh look for the brand. Tailored shorts and tourist shirts complete the Rio look. Black and white, red and white tops and t-shirts evoke the football jerseys. Introducing a new range of printed sweatshirts and t-shirts.
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