The brand have crafted a series of cinematic videos and advertising imagery to support the debut of the first ever Polo Women’s collection. The campaign has been shot by acclaimed photographer Bruce Weber, who shot his first campaign for Ralph Lauren more than 30 years ago.
Three mini films will be released for the activity “Are We Going Downtown?”, “Letters to Lauren” and “Record Store” with others due to for release throughout the course of the autumn.
Here's Are We Going Downtown:
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