Tuesday, 28 May 2019

Mary Quant Daisy Doll at the V&A


V&A opened the first international retrospective on iconic fashion designer Mary Quant. She revolutionised fashion by creating a modern look with mass production techniques making it more accessible for everyone.
Quant also enabled the next generation to connect with her brand by creating miniature versions of Mary Quant designs for 'Daisy' the jet setting independent doll, some of which are included in the exhibition.

 Daisy 'The Best Dress Doll in the World' was introduced to the toy market in 1973, launching at Harrogate Toy Fair where Quant’s regular models danced down the catwalk wearing life-size versions of Daisy’s wardrobe.




Daisy Doll was the brainchild of entrepreneur Sir Torquil Norman, her head was modelled by mannequin sculptor Adel Rootstein.



Daisy’s Fashion Wardrobe 1973-75


Collaborating with illustrator Joan Corlass, Quant created a whole lifestyle for Daisy with a series of cut-out dolls and sticker books, showing her at home, out shopping, or having a holiday.

The lifestyle continued for the actual doll








The Exhibition runs until 16th Feb 2020 and is sponsored by King’s Road with support from GRoW @ Annenberg.
Tickets are £12


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