Most of us love to dye our hair, whether it is just to have a different look or for a more practical reason of covering up the grey.
However for pemanent coverage, this means we are putting a lot of toxins
and irritants on to our scalp such as Ammonia, Resorcinol, Parabens and
PPD ( a key ingredient for the colour fixing especially in the darker shades).
Natur Vital has changed this by developing their new Colour Safe permanent hair colourant.
Here they have replaced:
PPD with the less harmful Toluene 2,5 diamine sulfate which still provides the same results when using hair colours
Resorcinol with the less aggressive 2-metil resorcinol and still achieving the same results when using darker shades
Ammonia with Ethanolamine which is less aggressive at opening the hair cuticle for better colour penetration.
Parabens have been removed as the ingredients used have the necessary pH to stabilise the formula.
They've also included:
Plant Keratin to repair and strengthen the hair.
Unsaturated fats from Certified organic Sunflower oil to help protect the colour and give optimum shine.
The colour range is Black, Chestnut, Light Chestnut, Mahogany, Chocolate, Hazelnut, Blonde, Golden Blonde, Light Golden Blonde, and Very Light Blonde.
Will be available in March at Boots, Superdrug Lloyds Phatmacy and John Bell Croydon
