Emerging Designers showcase at London Fashion Week

London Fashion week is not only about the well established designers, but also a way to view the up and coming ones. Felicities PR support and showcased the following  emerging designers:
XSENIA & OLYA

Their AW12 collection introduces the Digital Knit - the interweaving and morphing of knit and light.
Fabrics used are silk jersey, silk satin, light wool and crepe de chine in a bold colour palette of red, grey, mustard and purple.
A combination of zero waste pattern cutting techniques and digital prints to create comfortable elegance which focuses on the easy and smooth transition of the pieces wearablility from daywear to evening.

www.xo-fashionstudio.com

 TRAMP IN DISGUISE

Titled 'Lady of Dead' it does sound morbid but the AW12 collection was inspired by the Mexican festival 'Day of the Dead' which is a happy and colourful carnival celebration. The colour palette is vivid tones of pink, raspberry, mint, deep blue and purple blended with shades of off white, greys, black and bieges. Fabrics used: silk jersey, silk chiffon, silk crepe de chine, basket weave silk, silk satin and a knitted silk and alpaca blend.
A fun and edgy collection.

www.trampindisguise.com

EVMORFIA

Inspired by the life of a geisha, the collection explores their rituals and kimonos. Fabrics include velvet, lace, tulle and leather in a colour palette of grey, blue grey, dark blue, white and red.

 Her signature tassling brought delight to the simple shift dress.

www.evamorfia.com

BASHARATYAN V

The inspiration was drawn from the beauty of the ancient Balkarians. Prints transform traditional Balkan imagery into digital prints on silver organza. Oversized square shoulders mimick the traditional Burka coat worn by the men.  The delicate silver string embroidery was created in one of the villages in Upper Balkaria. 

Colour palette of soft biege, cream, silver grey, brown and navy. Fabrics: cashmere, silk and wool jersey.

A combination of modern and tradition styles to create strong feminine and elegant pieces.

http://basharatyanv.com/en/