Radley
continues its longstanding relationship with the British Heart Foundation (BHF)
and is delighted to announce the launch of its latest collaboration with the
BHF’s ‘Mending Broken Hearts’ Appeal.
To raise profits for the cause, Radley have designed their
best selling signature ‘Pocket’ bag in soft red nappa
leather and attached is an exclusively designed red leather heart tag
embossed with the BHF logo and the words ‘Mending Broken Hearts’.
Both bag and
mirror can be purchased individually and are priced at £99 and £19. All profits
will be donated to the nation’s heart charity*.
This
unique partnership is fronted by Laura Bailey
- the iconic British model, writer and BHF supporter, who has also just been
announced as Radley’s Brand Ambassador and Face of its Spring/Summer 2012 campaign.
Laura
Bailey comments, “The
BHF is a very special cause. As an ambassador already, I feel passionately
about being involved in this campaign. With Radley’s ongoing partnership with
the BHF, for me, there is no better brand to collaborate with on this. On a
personal level I have watched their presence grow on the high street and love
that the brand celebrates creativity, quality and craftsmanship. I feel
honoured to be working with them both on this campaign
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